The Latino and Dominican communities have long been innovators when it comes to hair, skin, makeup, and nails. But even though they've been setting and leading trends, the scope of their cultural diversity has never been fully represented in beauty spaces—until now. After noticing there was a major hole in the beauty world, several Dominican beauty entrepreneurs decided to develop brands that met their needs, truly embodied their vibrant culture, and showcased a more inclusive image within the industry. Here, we've rounded up our favorite Dominican-owned beauty brands to support. From lines focused on textured hair to striking eyeshadow palettes, here are the 19 products you'll want to add to cart ASAP.
Launched in March 2019 by Afro-Latina and Dominican sisters Shaira Frias and Mabel Frias, Luna Magic is a beauty and lifestyle brand that celebrates the bold and vibrant energy of their culture. From an eyeshadow palette to matte lipsticks, their products come in a range of fun and bright colors that complement a range of skin tones.
Eyeshadow Makeup Palette
Swipe any shade of this vibrant palette onto your lids for an extra-pigmented look that'll make you the center of attention anywhere you go. Bonus: The smooth and bouncy texture makes it a dream to apply.
Faux Mink Eyelashes in Happy Ex
With faux lashes, you don't have to deal with the smudging and fallout that comes with some mascara formulas. This pick comes with long, fluttery lashes that sit on a superthin band, making them a quick and easy way to amplify your eyes.
Matte Liquid Lipstick
Filled with vitamin E, this bold liquid lip delivers a vibrant burst of color while leaving behind a comfortable and long-lasting matte finish.
With the tagline "all hair is good hair," Consy Toribio's hair-care and lifestyle line is all about embracing your natural texture. The range of products—which includes a bar shampoo and a hair mask—are handmade by Toribio herself and work on all hair types to promote growth.
Venus Glow Body Scrub
Chock-full of organic oils (like jojoba seed and coconut) and natural exfoliants (like turmeric root powder), this powerhouse scrub will even out your skin's texture and make dry skin a distant memory.
Ayurvedic Multipurpose Hair Oil
The nozzle applicator on this hair oil makes it easy for the neem-, cassia-, and amla-infused formula to reach your scalp and inject some much-needed hydration into your curls.
Shampoo Brush
The bristles on this silicone shampoo brush are ultra gentle yet still effective. They're able to get down to your roots and breakdown product buildup without irritating your scalp.
After educating herself about the harmful ingredients included in products marketed to women of color, Maia Alejandro decided to launch a clean nail polish line in November 2020. The brand's mission is centered on developing luxury polishes with mood-boosting colors to encourage women to prioritize their well-being.
Nail Polish in For Always
Each of For Tmrw's super-modern nail polish shades come with a flat applicator brush that's round at the edges so you can easily paint around your nail beds without coloring outside the lines.
After struggling with alopecia, Lulu Cordero decided to create a hair-care line that's infused with traditional Dominican remedies and ingredients, like black cumin seed oil, to promote growth while also conditioning and strengthening your curls.
Dominican Forbidden Oil
Whether you use it as a pre-shampoo treatment or an overnight mask, this hair-care formula uses an oil blend (think castor, coffee seed, and black cumin seed) to improve elasticity, tame flyaways, and boost shine.
Dominican Forbidden Hair Mask
If you're dealing with damage, this hair mask is for you. The deep-conditioning treatment is loaded with pistachio oil and cupuacu butter to prevent any further breakage and quench your hair's thirst.
Beauty Bites
These cute gummy vitamins deliver a cocktail of biotin and folic acid to help improve your skin's barrier, make your nails less likely to chip, and promote hair growth.
Growing frustrated with the lack of diversity within the beauty industry, Rocio Nuñez decided to launch Midas Cosmetics in 2018. The cruelty-free and vegan line features everything from shimmery loose glitter to uber-reflective lip glosses, all developed with the goal of making every person—regardless of skin tone—feel appreciated and celebrated.
Ya, Baby Lip Liners
Shea butter is the standout ingredient in this lip liner. The creamy formula coasts right alongside your lips—without tugging or skipping—leaving behind a smooth, satin finish.
Almond Icing Gloss
The large doe-foot wand on this lip gloss makes application a breeze The non-goopy formula slides right on, leaving behind a glistening trail of sparkles and megawatt shine.
24K Diamond Eye Pigment
Consider this eye pigment a mood-booster in makeup form. The shimmering pigments will up the ante on your look. Plus, they're super buildable, so it can fit any vibe you're going for—dab a dash into the corner of your eye for a mini-highlight, or sweep your eyelid in chrome.
Dominican-American Mariela Mejia launched Pink Root with the goal of creating a brand that worked on all types of hair textures, from loose waves to tight curls, and made people feel more comfortable and confident rocking their natural hair.
Curl Enhancing Lotion
Curl lotions can be hit-or-miss, but this formula checks off all the boxes. It transforms curls from limp, dry, and fuzzy to perky, plump, and smooth, all without weighing down your hair. That's all thanks to the avocado oil, baobab protein, and mango butter in the formula.
Leave-in Conditioner
Loaded with sweet almond oil, keratin protein, and cocoa butter, this super-slippery formula makes it easier to get rid of knots and tangles in your hair while increasing shine levels.
Micro Fiber Towel
Using a regular bath towel to dry your curls is actually doing more bad than good—opt for this microfiber instead. It keeps frizz and flyaways to a minimum, dries your hair faster, and reduces opportunities for breakage.
Sisters Melissa and Lisa came to beauty through the internet. They both watched countless makeup tutorials online and followed all their favorite influencers on social media platforms. Once the sisters recognized there was a lack of representation in those spaces, they decided to fill the role and launch Ella's Eve Cosmetics.
Velvet Posh Liquid Lips in Mami
With liquid lipstick, there's a number of things that could go wrong: flakes, smudges, smears. Thankfully, this matte formula is long-lasting without sacrificing hydration, so it sits comfortably on your lips without drying them out.
Lux Lip Lacquer in Fallen Roses
One or two swipes of this lacquer is all it takes to achieve a striking coat of color on your lips. Not only does its cushion-like formula feel featherlight on your pout, but it won't settle into the tiny fine lines of your lips, either.
Make It Your Eve Palette
These color-saturated palettes evoke an electrifying disco-like energy without going full-on Studio 54. The pigments dance on your lids, washing them with bright, splashy hues that'll last all night.
Top photo: Courtesy of Instagram/@pinkroot
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