Editorial Policy
Our Reporting Standards:
We strive for all stories to be as accurate as possible. When reporting and researching articles, writers vet their sources for any competing interests and seek out studies provided by third-party sources. If there is a conflict of interest, we disclose it. Reporting fairly and accurately, without amplifying fear, is critical for our editors in earning and maintaining your trust.
What are some other ways we do this?
- We continually update stories as we learn new information.
- We fact-check and edit all articles before publishing.
- We regularly offer training and refresher courses to keep editors aware of best practices for reporting, writing and updating content.
- We do not charge for editorial coverage. That falls under sponsored content, and it is clearly labeled as such.
Our Approach to Shopping / Affiliate Content:
Coveteur editors select every item we feature.
- We start by sharing our favorite things: items we've personally vetted and can vouch for. (We clearly disclose the things we've tried, including quotes from editors or labeling them as one of our favorites.)
- We stay on top of what's new on the market, meeting with beauty brands and researching studies on the products to find the top recommendations to share with you.
- We regularly update our roundups of the "best" products, removing items that are no longer in stock, updating pricing and adjusting the list to include new favorites.
Sponsored Content:
Coveteur has a strict policy that never allows "pay for play" for editorial coverage. In other words, our editorial recommendations are never paid for by brands.
We do, however, work with advertising partners to create custom, sponsored content that we believe our readers will enjoy and utilize. This content is always clearly identified as “sponsored” or “dedicated.”
