You are such a social media veteran; where did your relationship with these various platforms start?
“I was a freshman in Texas when I got Tumblr, and I was just extremely interested in everything on the internet because I was seeing the world…and it didn’t look like Texas. Then all these micro social media apps came out, and on one of them I had a huge following—literally the largest following on the app. It was like TikTok, just with moving images. Then when Vine came out, I was one of the first to download it—then it went mainstream, and I was getting hundreds of thousands of followers over the span of a week.
“When I went to ballet school in New York, everything was accelerating, and I had to pick one, and dance just wasn’t sustainable for me. It was like, What if I break my leg? or After 10 years in a company, where does that leave me? Soon after the wig came into the picture—Brazil loved the wig, they think I am that person—I stopped dancing completely. I felt like myself finally. My life had been so regimented. I was never going to a party or a friend’s house, I was always going to dance. And the only way I could express myself was with my shoes or my bag. I had to tell my parents they had to trust in my process, and I’m still in this process.”
Financially, when did the doors start opening?
“Well, I was in a crazy spot, but no one knew how to monetize it—because Vine was never monetized. When I first moved to New York, I was living off the $20 a week from my parents for several years. I knew things with social media had to change, because people weren’t going to keep doing all this content for free.”