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The 24 Best Beauty Products That Launched in October

From Posh-approved lipsticks to a game-changing renewing moisturizer that might replace your retinol.

new beauty products october 2020
Are we the only ones who blinked and suddenly October was over? With only two months left to go in the year that will surely go down in history as one of the most…dramatic upheavals of everyday life, we’re at least pleased by the beauty industry’s foray into fall and winter products. In need of a new, richer night cream for winter, or a sparkly lipstick and nail polish to ease into the holiday spirit? How about a relaxing CBD salt soak, or an affordable retinol serum that will have your skin glowing in just a few days? There’s all that and more in our 24 picks for the best new product launches of the month. Check them out for yourself below.

OneSkin OS-01 Topical Supplement

We’re always interested in rigorous data-backed products, and this new “topical skin supplement” definitely has the receipts. Developed by an all-female team of PhDs, the proprietary peptide OS-01 targets molecular-level aging for long-term skin health all the way down to the dermis. It prevents the accumulation of dead skin cells (which can rob you of glow and cause congestion), but without the harsh side effects of retinoids. The brand has also partnered with ZeroCarbon to offset their carbon footprint and accepts empty bottles back from the consumer with free shipping.


Victoria Beckham Beauty Posh Lipstick in Sway

The second addition to Victoria Beckham’s lip category is an oh-so-creamy lipstick in nine shades. It’s full of nutrient-rich oils for a moisturizing finish that really lasts (no cracked lips here), and in true Posh fashion, every single one of the colors is to die for. We’re partial to the dusty rose, Sway, but you can’t go wrong with any one of them, in our opinion.


Supergoop! Cloud 9 100% Mineral Sun Balm SPF 40

If you really want to make your skin (and your dermatologist) happy, reapplying your sunscreen is a must for adequate UVA/UVB protection. This balm makes it easy to tap on a thin layer of SPF 40, while also soothing any irritation or dryness. We recommend keeping it at your desk for a midday touch-up. The added murumuru and shea butter are also some of our favorite hero ingredients for dry winter skin.


Hanacure Microphol Neutralizing Cleanser

Mushrooms are still trending throughout the skin-care industry—most recently with this silky foam cleanser. The neutral pH of the Pholiota mushrooms keep your skin feeling hydrated—never stripped or tight—while also gently cleansing your skin of pollutants, dirt, and excess oil.


Aveda Botanical Repair Strengthening Leave-in Treatment

If you have curly or wavy hair, then you understand that the struggle is real when maintaining a frizz-free finish. Aveda’s new leave-in treatment contains avocado oil, which does an amazing job at sealing frayed cuticles in the hair shaft. Looking to style your hair, too? This treatment doubles as a heat protectant up to 450 degrees Fahrenheit.


DĒAWY Concentrated Super Serum

CBD products are a dime a dozen these days, so when we find one that actually delivers that enviable plump, dewy glow, it’s a major discovery. Inflammation and irritation are no match for this soothing, hydrating, and free-radical-fighting serum, which is formulated to push the nutrients deep down into the skin for maximum impact. Bonus—if you look at the label, you’ll recognize every single ingredient. No obscure formulations here, just the essentials for healthy, deeply moisturized skin.


Ouai Hand Wash

Obviously our hand-wash game is better than ever, and the new formula from Jen Atkin’s Ouai is one of our favorites. It gently exfoliates with biodegradable jojoba esters (a must for removing dead skin), while avocado and rose-hip oils impart plenty of moisture for your dry winter hands. The magnolia, musk, and violet scent is also divine.


ZO Skin Health Growth Factor Eye Serum

Once you reach your mid-twenties, there’s a good chance you’re seeing a few fine lines and wrinkles around your eyes. Target them with this serum’s potent enzymatic and plant-derived growth factors, plus sodium acetylated hyaluronate for an instant plumping and hydrating effect. If you’re new to the eye-care game, this derm-backed brand is a great place to start.


J.Hannah MET Mini Polish Set

The cancellation of the Met Gala still has us shook, but we’re recovering slowly thanks to this limited-edition polish collaboration with designer Jess Hannah and the Met’s “About Time” exhibition. The four new shades play with texture and ornamental hues in black, gold, cream, and silver, along with the pearl Akoya shade from the core collection. Get ready for the holiday season with some seriously glam nails.


Tammy Fender Celestial Rose Crème

As the weather turns colder, we’re on the lookout for richer moisturizers to keep our skin protected and hydrated from morning to night. This velvety new cream from natural skin-care maestro Tammy Fender is totally water-free, replacing it with eco-friendly and nourishing aloe leaf juice, plus rose-hip seed oil and manuka honey for a serious moisture boost. Skin is left looking plump and dewy, no matter how dreary it is outside.


Foria Intimacy Bath Salts with CBD & Cacao

A luxurious bath is a staple in our Sunday spa routines, which is why we’re so partial to this new Epsom and Himalyan salt mix. The natural botanicals and alcohol-, paraben-, and dye-free formula also mean you won’t disrupt your vaginal health, while the CBD, kava, cacao, and rose are designed to “awaken your senses” for any activities following your soothing bath. Wink, wink.


Hugh & Grace Renewing Night Serum

Your skin does most of its restoration at night, which is why a proper nighttime skin-care routine is critical when maintaining balance in the skin. This new serum oil contains a blend of rose-hip oil, grapeseed oil, blue tansy oil, and pumpkin seed oil to soothe breakouts, calm redness and inflammation, moisturize, and restore lackluster skin. If you’re anything like us, you’ll definitely want to incorporate this into your regimen this season.


Gucci Rouge à Lèvres Lunaison Glitter Lipstick in 302 Agatha Orange

Gucci’s lipsticks are still some of our favorites on the market, which is why their new glittery formulas are a must for our makeup collections. If you missed out on the brand’s true red glitter last holiday season, we suggest picking up this vibrant orange shade fast, before they sell out. The creamy formula is still exceptional and delivers vibrant color that lasts all day.


Kate Somerville Kx Concentrates Vitamin B3 + Vitamin C Serum

Winter is the ideal time to target lingering skin discoloration or texture issues left over from the summer (since you’re seeing less sun), which is why we’re loving this active concentrates serum. Niacinamide, vitamin C, peptides, and citrus fruit extract work to brighten and lighten hyperpigmentation for a more luminous complexion, fast.


FENTY Skin Instant Reset Overnight Recovery Gel-cream

This month Rihanna released her new moisturizer, just in time for the season of dryness ahead. This formulation is great for those with combination and oily skin looking for a night cream that won’t break them out. With cactus flower extract to soothe and hydrate the skin, and jojoba oil to moisturize, you are sure to wake up with an even and glowing complexion every morning.


Tom Ford Bitter Peach Eau de Parfum

Just because summer is over does not mean we have to say goodbye to fruity, floral scents. This new eau de parfum by Tom Ford contains an exhilarating blend of pêche de vigne and Sicilian blood orange oil that delivers us to the Italian countryside, where all our troubles seem but a distant memory. The patchouli scent lures us into the deep and romantic feeling of being snowed in with a lover.


Dior Prestige Micro Oil de Rose Advanced Serum

Rose is one of those ideal skin-care ingredients that can hydrate, reduce redness, diminish the signs of aging, and soothe breakouts. Additionally, it’s a great source of antioxidants. Dior’s new serum oil is as dreamy in its formulation as it is in its look. It contains a potent amount of micro-nutrients from both rose petals and rose sap from the beautifully French Rose de Granville—can you say très chic?


Orcé Cosmetics Come Closer Perfecting Setting Powder

Although the cooler weather is creeping up on us, that does not mean all of us are reaching for the richest oils and moisturizers we can get our hands on. If you experience oily skin, consider adding this powder at the end of your makeup routine. Its fine texture will lock your products in place while still allowing for a proper lit-from-within glow to peer through.


Playa Violet Brightening Shampoo

Maintaining a healthy scalp is critical for creating a solid foundation for the rest of your hair. But when you think about products that clarify the scalp, you might wonder if it’ll clarify your most recent toning job, too. This new purple shampoo contains apple cider vinegar and vitamin C, which remove product buildup, instantly adding volume to flat hair. Additionally, the deep violet pigments remove green from chlorine or brassy tones in blond hair.


Circumference Active Restorative Moisturizing Cream

If the thought of a compromised lipid barrier makes you uneasy, consider trying this new moisturizer. Prickly pear seed oil and marula oil work to lock in your nighttime skin-care goodness as it goes to town and moisturizes your skin. This product contains tetrapeptide-7 and tripeptide-1 to promote collagen and elastin production in skin that is starting to show fine lines and wrinkles.


Oui the People The Big Reveal PHA Ingrown Relief Toner

Whether you shave your underarms, legs, or bikini area, you are bound to stumble upon pesky ingrown hairs from time to time. We’re going to let you in on a little secret: The key to banishing ingrown hairs is proper exfoliation. With poly-hydroxy acid (the gentlest of the hydroxy acids) gluconolactone, this toner exfoliates sensitive skin while drawing water to the inflamed area.


L’Oréal Revitalift Derm Intensives Night Serum with 0.3% Pure Retinol

Want a powerful retinol product that doesn’t cost half your paycheck *and* has a longer shelf life thanks to a patent-pending formulation? Well, this new serum might just be your answer. The pure retinol delivers the ultimate anti-aging ingredient in a concentrated dose that is guaranteed to leave your skin looking brighter and with less defined wrinkles. It’s also totally fragrance free and non-comedogenic, so it’s suitable for sensitive and acne-prone skin.


Erborian Pink Primer & Care

Consider using this primer if you’re looking to balance oiliness in the t-zone and minimize pores’ appearance without ever drying out your skin. Additionally, it holds on to makeup for hours, meaning that you won’t have to worry about touching up halfway through the day.


Odacité Crème de la Nuit

If you have dry skin, you know that winter means flakiness and a lack of glow. This new crème by Odacité just might be your savior. With clean ingredients like pomegranate, ashwagandha, blue-green algae, and kelp, you can sleep well knowing that this crème is working overtime to balance texture and deeply nourish the skin.

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