beauty launches

The 15 Best Beauty Products That Launched in May

These products are worth your attention.

With the temperatures outside rising, May has proven that summer is right around the bend, meaning that glowing skin and a myriad of fun colors in our personal style are also just a few steps away. This month, the beauty industry released products to help us gear up for the summer, including a luminizing body oil, a matte bronzing brick suitable for all skin tones, and one of the world's first clinically tested cannabinoid skin-care products. Read on to find out which skin-care, hair-care, nail, and cosmetic products we're most excited about this month.


In typical Dieux fashion, this new cannabinoid serum sold out quickly after its launch. Dieux's foray into topical skin care includes one of the world's first clinically tested cannabinoid skin-care products, and the company found that cannabinoids are actually most effective at reducing irritation at low percentages. This formula contains niacinamide to rid the skin of hyperpigmentation, plus water lily to soothe skin and peptides to help build collagen and elastin. But our favorite part is the brand's transparency—you can scan the QR code on the packaging for a full breakdown of the pricing, research, and formulation.


Asphalt Nail Paint

Lil Yachty joined the band of celebrities in the beauty game this month, and we couldn't be more thrilled about his iconic creation. Crete is a nail-polish brand that empowers men to express themselves through beauty. The colors are inspired by city concrete, ranging from a soft cement grey to an asphalt black. These nail-polish applicators are easy to use and are travel-friendly, too.


Grand Amino Cushion Cream

If you are in the market for a moisturizer that will nourish the skin while still remaining lightweight for the summer, consider this new cream by Holifrog. This cream contains amino acids, which are the building blocks of healthy skin, plus ceramide to help lock moisture in even on the hottest summer days.


Straight Up Volumizing Peptide Mascara

If you are going to be wearing mascara for hours and hours a day, why not invest in a formula that will strengthen your lashes over time? This clean formula creates intense volume at the root of your lashes and lengthens the ends for an all-around fluttery Bambi-eye effect. Plus, this formula contains a pro-peptide blend that fortifies, lifts, and nourishes your lashes.

RMS Beauty

Lip Suede: Les Nudes

It seems that Westman Atelier has a knack for creating mainstay makeup products that sit front and center on our vanities, which is why we're not surprised that this new lip palette sold out within the first 24 hours of launch. Their iconic Lip Suede palette got a nude makeover this month, with colors ranging from a dusty rose to a caramel nude, suitable for creating the perfect my-lips-but-better lip look.

Westman Atelier

Solaire UV Mineral Multi-defense Sunscreen SPF 50+

Avène's new sunscreen makes it simple to hydrate the skin and fade hyperpigmentation while protecting your skin from the sun in the summer heat. This new 100 percent mineral sunscreen contains niacinamide to soothe the skin and decrease the appearance of scars, plus Avène's proprietary Thermal Spring Water to hydrate the skin deeply.


V Wash

Yes, there is skin care for your vag, and you should likely partake in caring for your intimate area. This new vulva wash by Dr. Barbara Sturm lightly washes away impurities and the day's grime without ever stripping the skin of vital oils or disturbing the pH that has vulvas and vaginas in tip-top shape. Plus, this formula contains hyaluronic acid and glycerin to soothe irritation and hydrate the skin.

Dr. Barbara Sturm

Moonstruck Palette

If you have memories of saying the phrase "I'm going on the computer now," you likely remember logging onto your internet browser to watch some of the aughts' most iconic Youtube beauty gurus. One of them being Carli Bybel, a woman who continuously graced us with looks that made us go "wow." Bybel teamed up with Il Makiage this month to create a makeup collection based around nudes, and this blush, highlight, and bronzer palette is our new best friend for sculpting the cheekbones, adding a sun-kissed glow to our cheeks, and enhancing the glow in our summer skin.

Il Makiage

The Body Oil

Nécessaire just released a body oil that is essentially like a multi-vitamin for your skin. This formula contains vitamin B7 to minimize redness, vitamin C to increase radiance, and vitamin E to moisturize the skin. Additionally, its powerful blend of omega fatty acids works to balance the skin's lipid barrier, resulting in a luminous glow that will last all summer long.



Just in time for the glossy lip trend that is taking over this summer, Glossier released Ultralip for highly pigmented, glossy, and hydrated lips. This formula contains four molecular weights of hyaluronic acid for moisture that penetrates and leaves the lips soft and plump throughout the day. Plus, this formula comes in nine different shades, meaning that you'll never have to worry about getting bored of your new favorite lippie.


Pool Time Glowing Body Oil

We've made a case for body luminizers before, and we are sticking by our word to say that body luminizers will be this summer's hottest product for glowing skin. We especially love this body oil by Summer Fridays that provides deep moisture to the skin, smells like a warm day at the beach, and creates a pearlescent sheen that makes it look like we just drank a liter of water.

Summer Fridays

Matte Bronzing Brick

The summer is approaching, meaning that we are headed towards bronzed, glowing skin season. This new bronzing brick by Victoria Beckham beauty is matte, so you will be able to add both warmth and dimension to your skin without adding specks of glimmer or shimmer. This bronzing brick comes in five different shade palettes, perfect for every skin tone.

Victoria Beckham Beauty

Rio Deo Aluminum-free Deodorant

Finding the perfect aluminum-free deodorant that actually works is no easy feat, but Sol de Janeiro has us covered with their latest launch. This aluminum- and baking-soda-free deodorant contains citric acid to block odor and enzymes to exfoliate the skin, effectively minimizing ingrown hairs.

Sol de Janeiro

Bust Your Brass Cool Blonde Purple Intense Repair Hair Mask

Upkeeping both the vibrancy and moisture of bleached hair is difficult, but Amika created an answer this month to all your brass and low-moisture woes. This purple mask deposits color onto the hair that counters brass and copper shades, while ingredients like mango butter extract, borage oil, and shea butter all work together to fortify the strands for stronger hair.


Zendo Eyeshadow Palette

If you are a lover of eyeshadow, you've definitely drooled over some of Natasha Denona's iconic palettes that are highly pigmented and velvety in their texture. This new palette gives you the ability to create virtually any look you have in mind, whether you are looking for a soft nude glam to pair with your '90s supermodel lip look, or an icy blue makeup look inspired by your favorite Instagram persona.

Natasha Denona
Part of the series:


You May Also Like