Imagine a friendlier, smarter version of Snow White’s magic mirror—except instead of asking if I’m the fairest of them all, it actually shows me how to be. Meet: The SWAN Mirror. Powered by AI and AR, it analyzes your skin, offers a built-in pro makeup artist, tracks your routines, records video, provides an exclusive marketplace to discover new products, and delivers personalized recommendations—believe it or not, the list could go on. It constantly updates and evolves as your skin does. I’ll admit, the term “AI” initially made me skeptical. I couldn’t imagine how it could possibly be better than my generic Amazon ring light mirror that’s been getting the job done for years. That said, it definitely looks better on my vanity—and once I started using it, I quickly realized it does a lot more than just look pretty. The experience feels intuitive, personalized, and surprisingly helpful, almost like having a beauty expert built right into your daily routine.
Ahead, I break down my experience with all of the mirror's unique features.
AI Skin Analyzer:
I started with the Mirror’s AI Skin Analyzer, a dermatologist-backed scan that scores and highlights my skin concerns.
The mirror scans my skin for concerns like wrinkles, oiliness, texture, and UV spots, scoring each on a scale—higher usually means healthier. It suggests routines and products based on your results. I did about three to four scans just to see how accurate it was, and the scores varied by about five to 10 points each time. It gave me a 100 acne score (aka perfect), even though I was actively breaking out… so take that with a grain of salt. That said, I really liked the skincare tips it gives based on your results. It did tell me to stop over-exfoliating, which is ironic because I still can’t seem to lock down an exfoliation schedule.
Overall, it gives you a nice snapshot of your skin, and you can dive deeper into each concern while it recommends specific ingredients tailored to you. That part was genuinely helpful. I would’ve never thought to incorporate more licorice root for tone-evening on my own. And yes, according to my mirror, I clearly need to work on my redness and start using more niacinamide, which it kindly pointed out.
Makeup Artist:
This was probably my favorite feature of the mirror, because honestly, who actually knows where contour goes? If you’ve ever wished for a pro makeup artist at home, SWAN's makeup feature promises to do just that. The AR Makeup Artist uses facial recognition to overlay guides on your face, like a celebrity makeup artist walking you through every step. so you know exactly where to apply your products.
It starts by asking more in-depth questions about your facial features—like whether your lips are thin, bow-shaped, or wide, and what your eye shape is (upturned, protruding, almond, etc.). Honestly, it made me analyze my face way more than I usually do, which… maybe wasn’t amazing for my body dysmorphia, but all those questions definitely paid off. They help the AR create a super seamless, personalized makeup guide. You even get to choose between different glam looks, like Hollywood Bombshell or Golden Sun-Kissed Glow. And when I saw that Hollywood Bombshell promised “enhancement to symmetry”? Yeah. Immediately sold.
Marketplace:
Then, I found myself in the Exclusive Marketplace, where I browsed a mix of cult favorites and up-and-coming beauty brands, all tailored to me based on my skin data. I followed Tom Ford Beauty to stay in the loop on their latest launches and product drops. Honestly, this feature is dangerous for anyone with a shopping problem (me). The products ship straight to your door, which feels illegal. It’s like your vanity suddenly doubles as an iPad with Sephora permanently open. And because everything is tailored to your skin, it was obviously pushing niacinamide products for me. It knew exactly what it was doing...
Skincare Diary:
I'm definitely guilty of skipping steps in my skincare routine. The SWAN mirror has a diary feature that is meant to hold you accountable, where you can track the skincare products you use each day and how your skin looks. Then, it recommends products based on the results of your diary.
I love this concept in theory, but as a certified lazy skincare girly, actually going through and logging every step felt a little daunting.
Video Recording:
Another fun feature of the mirror was the built-in camera, which easily captures a GRWM without a tripod or separate lighting set-up. All you have to do is press record, and the video will download to the app once completed. It makes filming GRWMs so easy. That said, if I think about it for too long, it does feel a little weird having a camera built into something that sees you at your most vulnerable—like getting home from a night out to take your makeup off, or waking up looking rough. You can’t say it’s not convenient though.
Community:
There's also a community section, which shows me a personalized feed of tutorials and product recs, like a beauty-only FYP.
Worth It?
Even though it felt a little Black Mirror‑esque at first, I honestly am so impressed by how futuristic this mirror is. It does feel a little like having a friend doing skincare and beauty with me every day. It’s definitely a splurge, and there are elements that I'm not sure I'd continue using, but if you're looking for a smart mirror that can help streamline your skincare and makeup routine, the SWAN mirror does just that.
What do you think—would you try this $795 beauty mirror?
