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The Best Makeup for Halloween

Quality products that you’ll actually want to use again.

No offense to the theater majors of the world, but most of us don’t have a Ben Nye pigment kit stored away for Halloween. And truthfully, we’ve gotten to the point that we’d rather spend money on quality cosmetics that we can wear outside October 31 (or whenever you’ll be celebrating All Hallow’s Eve this year). So in the spirit of getting the most beauty bang for your buck this season, we’ve scouted the 12 products with the best color payoff or the most daring shade range—think glittery crimson or metallic turquoise—to make all your costume dreams come to life.

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Shiseido Kajal InkArtist Liner, $25

Don’t worry about impaling your eyeballs with multiple swipes of liner—this gel formula from Shiseido glides on like a dream. And the color is to die for. Create a ’60s-inspired cat eye in just a few minutes, or, if you have the patience, a Lichtenstein look is always a Halloween favorite.
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