The three exclusive blends officially launch today.
First Coveteur was a website. Then it was a book. Then it was a creative studio. And now? It’s a juice. Yes, you can *drink* the essence of Coveteur now in organic, non-GMO, cold-pressed form through our collaboration with California-based brand Juice Served Here, which officially launches today.
Coveteur x Juice Served Here blends all contain less than 11 grams of sugar and come in three flavors; V.01, jicama, cucumber, chard, lemon, jalapeno, and spirulina, which gives you energy, and reduces inflammation and water retention; V.02, cucumber, celery, tomato, green bean, lemon, and basil, a powerful antioxidant blend that boosts your immune system; V.03, cucumber, celery, fennel, green pepper, lime, and cilantro—a digestive cleanser that helps boost metabolism.
“I’m so proud to be partnering with Juice Served Here,” says Coveteur’s co-founder and creative director, Jake Rosenberg. “Our brands are so like-minded, and their message speaks so well to our audience. I’ve spent the last year taking wellness much more seriously, and relying on juice from Juice Served Here for something healthy when I’m traveling and shooting has been a huge part of my plan. They’re the fashion brand of juices,” he laughs.
“Being a wellness brand that prides itself in unconventional product development, we wanted to address one of the hottest topics in the health world today: sugar,” says Hannah Ells, head of marketing at Juice Served Here. “Juice gets a bad rap for being chock-full of sugar, albeit fruit sugars, which is why we decided to design three savory juices with truly unique and unexpected ingredient decks, and most importantly, less than 11 grams of sugar per bottle.”
Coveteur x Juice Served Here will be available starting today at all Juice Served Here stores, JuiceServedHere.com, Coveteur.com, Amazon.com, and at stores like Line Hotel, Alfred’s Coffee, Andante Coffee, Deus Ex machina, Poke Shack, Groundwork, and Tom’s.
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