Everyone seems to be delulu for Labubu, which comes as no surprise considering that bag charms have been creeping back into the spotlight for a while now, making regular cameos on runways and fully taking over the street-style scene. This season, brands are offering up charms to feed our growing accessories obsession, giving us myriad ways to embellish our handbags.
While the Miu Miu Fall/Winter 2025 runway may have lacked bag charms, the front row was another story. Attendees showed up with handbags draped in Miu Miu’s popular trinkets, which dangled from their leather bags like jewelry. The fashion house and sister to Prada has quickly become a certified Gen Z fave, thanks to Miuccia Prada’s innovative direction and playful designs. For the house, bag charms are one of the many ways buyers can create an extension of themselves—a way to inject individuality into luxury pieces.
Dua Lipa has also been a longtime charm devotee, while Blackpink’s Lisa and model Amelia Gray Hamlin have leaned into the slightly chaotic energy of Labubu creatures. In fact, Lisa may be to blame for the sudden fixation on the kooky toy after she was seen with a Labubu last year, and despite the zeitgeist’s overnight obsession, Labubu is nearly a decade old. In 2015 Chinese artist Kasing Lung, who’s based in Hong Kong, introduced Labubus in his book, The Monsters. Since then, it’s become an unlikely mascot of the recent designer bag charm craze. Perhaps it’s because of its nostalgia, collectible nature, or fashion’s shift from quiet luxury to loud and playful aesthetics, the Labubu phenomenon has taken off following celebrity co-signs, street style visibility, and a growing appetite for personality pieces. Polarizing, yes, but nonetheless perfectly on trend. For these mini accessories to have this type of virality both on and off the runway only indicates to us that it has staying power.
Below, are some of the bag charms we’re shopping instead of Labubu’s, in case you're struggling to get your hands on one.
Burberry
Burberry Thomas Bear Charm
Burberry’s Thomas the bear charm is classic and traditional. The arms and legs are moveable, and it’s finished in the brand’s signature check print.
Burberry
$450
Labubu
Versace
Versace Medusa Fluffy Charm
Versace’s bag charm features a traditional soft shearling fluff and leather loop, complete with the brand’s iconic Medusa wearing a pair of sunglasses.
Versace
$250
Miu Miu
Miu Miu Leather Trick Mini Bag
Sleek, miniature, and unmistakable Miu Miu, this leather bag charm is a must-have embellishment to round out your accessory collection.
Miu Miu
$1170
Loewe
Loewe Corgi Bag Charm
We can always count on Loewe for having endless whimsical and conversation-starting bag charms, like this looped corgi design.
Loewe
$550
Dior
Dior Le Nœud de Dior Bag Charm
Pearls, bows, gold, and Dior logos. What more could you ask for?
Dior
$540
YSL
Saint Laurent Leather June Box Bag Charm
A Saint Laurent June bag is hard to miss, even when it's charm-sized. We love the diamond quilting throughout—a key staple of the brand. Pop a lipstick in and you’re good to go.
Saint Laurent
$795
Coach
Coach Cherry Bag Charm
In peak cherry season, a cherry bag charm only makes sense, and this Coach piece can be clasped onto various parts of your purse.
Coach
$95
Prada
Gucci
Gucci Dog-Shaped Bag Charm
This chic Gucci charm makes a thoughtful gift for the dog owners, and the Gucci logo is a nice touch.
Gucci
$430
Tory Burch
Tory Burch Lily Bag Charm
A charming, sweet option for those who want to try out the bag charm trend without going full Labubu just yet.
Tory Burch
$128
Bottega Veneta
Bottega Veneta Koala Snap Charm
Your crossbody strap needs some embellishment, too, and this luxe Bottega Veneta leather koala will do just the trick with a simple snap.
Bottega Veneta
$370
Loewe
Loewe Martini Olives Bag Charm
Garnish your handbag like you would your martini with this witty bag charm from Loewe.
Loewe
$590
