The 27 Best Beauty Products That Launched in February

From under-eye serums that target dark circles to charcoal hair masks that detoxify your scalp.

beauty launches february 2021
February might be short on days (as well as sunlight, warmth, and general motivation to do anything other than nap on the couch), but it is most definitely not lacking in the beauty department. Even though the month had us feeling a little anxious for spring’s arrival (OK, a lot anxious), it’s also been the perfect excuse to stay indoors and try a few of the best new releases in hair, skin, makeup, and more. Whether you’re still trying to find the perfect moisturizer for your parched winter skin or are daydreaming about the day when everyone can see your gorgeous pastel eyeshadow up close, there is a product on our list of favorites for you. Shop the 27 best beauty products that launched this month below.

Isla Storm Serum

Big things come in small packages, as they say, an apt way of describing this potent new clean serum, which contains 17 active ingredients (delivered with patented molecular network technology) to deeply hydrate and protect your skin from environmental damage. 0.2 percent allantoin combats dullness by improving the moisture-binding capacity of your skin cells, while centella asiatica extract calms redness and irritation. The result? Smoother, brighter, healthier-looking skin.


Kjaer Weis Feathertouch Brow Gel

We’ll always love a tinted brow gel for a quick way to shape and define our brows; however, sometimes you’re left with flaking or a chunky finish after a few hours of wear. This new clean gel from Kjaer Weis has a unique, lightweight formula that gently clings to your brow hairs without a scrap of debris, and it comes in four shades—two blond and two brunette. The added coconut oil and chestnut extract also help promote hair growth, ideal if you’re still struggling to grow back your arches from an ill-advised tweezing or waxing session.


Briogeo Scalp Revival Charcoal + Tea Tree Cooling Hydration Scalp Mask

Struggling with an itchy, irritated scalp? Dry weather and product buildup might be the culprits, which is why incorporating this scalp mask into your hair-care routine would be a wise idea. Binchotan charcoal detoxifies and removes pore-clogging materials from your scalp, while tea tree, peppermint, and spearmint oils cool and soothe irritation and itchiness. Hyaluronic acid and aloe vera boost your hydration levels, so you’re left with a healthy, happy scalp and strong, shiny hair. It’s suitable for all hair types and is free of silicones, sulfates, and parabens.


Estée Lauder Re-nutriv Ultimate Diamond Transformative Eye Serum

Are you starting to see the signs of a year spent indoors, stressed to the gills, and lack of quality sleep? Join the club. Luckily, we can all pick up this new eye serum from Estée Lauder’s prestige collection of products, which is formulated with black diamond truffle (fancy) to minimize dark circles, crepiness, and puffiness. And if you’re sensitive to heavy creams around your eyes or are prone to milia, the lighter eye serum is a great alternative.


Marc Jacobs Beauty Extra Shot Caffeine Concealer and Foundation

Caffeine, oat extract, and five types of coconut are infused in Marc Jacobs’ new concealer (which comes in 30 shades), which help to brighten and re-energize dull, lackluster skin. The formula is silky-smooth and buildable, with a demi-matte finish that lasts throughout the day and evening. Although the extra-large doe-foot applicator makes the concealer easy to apply on larger areas of your face, we prefer to use this to conceal any under-eye dark circles or redness around the nose. The added moisturizing coconut also means it’s ideal for anyone dealing with winter dryness.


Skinbetter Sunbetter Sheer SPF 70 Sunscreen Lotion

If you struggle with melasma, a physical formula SPF is the only way to prevent dark patches from forming (sadly, a chemical sunscreen won’t protect you in this case). But no one likes a zinc sunscreen that leaves a ghostly white cast, especially if you have darker skin. This new, sheer formula from derm-favorite Skinbetter rubs in completely without a trace of chalky product left behind, and feels lightweight and comfortable despite the creamy texture. Remember, SPF is your best defense against signs of premature aging, so don’t skip this final step of your skin-care routine!


Kate Somerville Kateceuticals Firming Serum

Gravity doesn’t discriminate, y’all, which is why most of us grow more and more interested in firming products as we get older. This clinical-grade serum from industry veteran Kate Somerville features a tripeptide hyaluronic acid complex to boost hydration and give you a nice, plump look—remember, peptides are amino acids, the building blocks of proteins like collagen and elastin, both of which are essential to firm, radiant skin. Couple that with plenty of antioxidant protection, and your complexion will be looking more youthful and glowy in no time.


Kosas Cloud Set Baked Setting & Smoothing Powder

Powders have a tendency to look heavy or unnatural on the skin if you’re not careful, but this new talc-free and clean formula provides a lightweight, buttery finish that is nearly foolproof. It removes the type of high shine that can blow out your selfie camera but leaves you with a subtle luminosity that looks like you got 10 hours of sleep. That’s courtesy of the bamboo stem extract (which absorbs excess oil), Chinese peony (to minimize pores), and passionfruit leaf extract, to blur fine lines. There are ten shades total, and the formula has been clinically tested to not clog pores, as well as being safe to use around the eye area.


Kinship Kinskin Oat Ceramide Relief Face Oil

If you’ve never tried a face oil because you’re worried you’ll feel greasy or look too shiny, we recommend giving this formula a chance. The fatty-acid-rich oat ceramides strengthen your skin’s moisture barrier (which means less transepidermal water loss), while vitamin C ester brightens hyperpigmentation. The brand adheres to an EU-standard of clean, and the blend of oils (like jojoba, sesame seed, seabuckthorn, and more) leave your skin feeling soft and moisturized all day long.


Redken Acidic Bonding Concentrate Conditioner

Whether dealing with damage from a double-process color session or from the environment, breakage and split ends are among our top hair concerns. This potent formula utilizes citric acid, an AHA, to strengthen hair bonds, and can help rebalance hair’s pH and return it to the 4.5–5.5 range—things like heat styling or even your shower water can throw it off balance and dull your color or lead to more damage. It’s suitable for all hair types, and when paired with the corresponding shampoo, you can see 56 percent less breakage and 82 percent fewer split ends (according to the brand’s trials), for a smoother, less frizzy finish.


SK-II Anti-aging Skinpower Cream

Beloved Japanese beauty brand SK-II is back with a new collection of products featuring their signature pitera ingredient (a fermented yeast derivative that contains over 50 skin micronutrients). This rich cream contains a new proprietary plumping technology to hydrate and smooth your skin, two problems we often encounter in the winter months. The texture is also silky-soft and feels great either alone or under makeup (if you’re wearing any these days).


Urban Decay Naked Wild West Eyeshadow Palette

No makeup collection is complete without a Naked palette, and this new desert-inspired launch already has us giddy with possibility. The mix of matte and shimmery shades range from burnt sienna and camel to a pop of seafoam turquoise and moody green, all vegan and with Urban Decay’s signature staying power. We’ll be anxiously practicing our fiercest shadow looks in anticipation of spring (and perhaps some socially distant outdoor parties).


Milk Makeup Sunshine Skin Tint Clean SPF 30 Foundation

Sometimes you just want a little something extra to help your skin look more even, without committing to a full-coverage foundation. This lightweight tint contains non-nano zinc SPF 30 and has a divine silky texture courtesy of the added oils (like jojoba, olive, avocado, grapeseed, and madarin). Olive-derived squalane also boosts your hydration levels so your skin looks plump, juicy, and even-toned all day long. The unique roller applicator is ideal for your under-eyes and around the nose, where redness and broken capillaries often reside.


Origins Plantscription Multi-powered Youth Serum

A blend of 16 powerful plant actives target signs of premature aging, like fine lines, enlarged pores, and sagging skin. The six-peptide blend softens expression lines and supports collagen and elastin production, while niacinamide reduces the appearance of pores, and anogeissus protects your fibrillin from breaking down (which is essential for the formation of elastic fibers found in connective tissue, aka what keeps your face looking lifted and youthful). Clinical tests also showed that 91 percent of participants saw noticeable improvement in these signs of aging. If you’re in the market for a clean anti-aging serum, consider this a good investment.


Peach & Lily Transparen-c Pro Spot Treatment

If you are at all into skin care, you’ve likely tried a vitamin C serum before, thanks to the ingredient’s ability to lighten dark spots, brighten skin, and protect the skin from environmental stressors. Yet, if you have sensitive skin, you’ve likely seen some irritation, as vitamin C can be a sensitizing product. Peach & Lily paired up this month with K-beauty experts and over 40 chemists to deliver a powerful 20 percent vitamin C spot treatment that will not only fade post-inflammatory hyperpigmentation in no time, but is sensitive enough even for those with acne, rosacea, and eczema.


OPI Nail Lacquer in 15 Minutes of Flame

OPI celebrates their 40th anniversary this year, and this new spring collection acts as a tip of the hat to its birthplace: Hollywood. With creamy yellows and vibrant teals, these colors serve as an ode to vintage Hollywood glamour, while vibrant reds and metallic blues celebrate the lush vibes of modern-day Hollywood. But what’s our favorite shade that we think will steal the show this spring? The Barbie-pink 15 Minutes of Flame shade, an homage to the velour tracksuit-wearing era of early-2000s Hollywood.

Beautyblender Biopure Sustainable Makeup Sponge

Everyone’s favorite makeup sponge has a new look, and the hue of this latest iteration of the Beauty Blender isn’t the only thing that’s green. The Biopure Makeup Sponge by Beauty Blender is made of the brand’s proprietary BioPlush, a foam that contains 60 percent plant-based renewable sugarcane, an excellent alternative to the wasteful foam that typically goes into the trash at the end of the sponge’s life cycle. The Biopure Sponge has the same bouncy blending capabilities as the original Beauty Blender, with the added benefit of being 100 percent recyclable.


Hero Cosmetics Clear Collective Balancing Capsule Toner

Toner is a critical part of any skin-care routine, as it reintroduces all the hydration lost during cleansing and rebalances the pH of the skin before a slew of lotions and potions. This new oil-toner hybrid is fantastic for those battling dry, flaky wintertime skin. It contains oil capsules and hyaluronic acid to hydrate and moisturize the skin, and witch hazel and zinc PCA to balance grease and shine.


Monday Haircare Smooth Shampoo

With stress-induced hair loss on the rise, we are all about caring for our hair with gentle yet effective products that will promote the hair strength. Monday hair care’s smooth shampoo is perfect for those with curly hair types, as it contains vitamin E to nourish and protect hair from hydration-stealing environmental stressors. Shea butter locks moisture into strands, smoothing away any frizz you may experience throughout the day.

Fenty Skin Flash Nap Instant Revival Eye Gel-cream

Leave it to Rihanna to create a product that both leaves under-eyes looking firm and dewy and minimizes concealer creasing throughout the day. This 2-in-1 eye cream and concealer primer contains a slew of good-for-your-skin ingredients, such as horse chestnut to decrease puffiness, hyaluronic acid to boost water content in the skin, Persian silk tree to erase any signs of fatigue, and green tea to fight off environmental stressors. Pair it with the eye massage tool to depuff even faster.


Kevyn Aucoin Indecent Mascara

We love any mascara that creates a long, wispy lash, which is why we’re often reaching for Kevyn Aucoin’s latest creation these days. This mascara brush is cone-shaped, making it perfect for separating each lash from root to tip, creating a fuller, more voluminous effect. Its flake-free formula is ideal for achieving those sultry yet natural-looking come-hither lashes.


PCA Skin Daily Defense Mist

If you are anything like us, then you likely mist your face multiple times a day to keep it dewy, bouncy, and hydrated. Consider this new spray by PCA Skin as a daily spray or setting spray that can protect both your makeup from creasing and your skin from environmental stressors. This product contains Marrubium Vulgare extract to neutralize free radicals on the skin and protect it from damage.


Deck of Scarlet Metal Leaf Shadow Pot

Mask wear is not going anywhere anytime soon, which is why we’re all about decorating the eyes in fun and vibrant colors. These new metal shadow pots by Deck of Scarlet are perfect for adding intense foil and metallic shadows to the lid with minimal effort. This formula contains nourishing oils that help pigment glide over the eyes smoothly, with zero fallout and zero blending issues (a challenging feat for foil and metallic shadows). Once the pigment dries, you can have a dance party in your room, have a steamy night with your lover, or even wear this from morning to night without ever worrying about flaking or fading.


U Beauty The Sculpt Arm Compound

Let’s bring our focus on skin care to our bodies, shall we? This new arm-sculpting formula by U Beauty is unlike anything we’ve seen hit the market in a while, as it contains antioxidants to help restore the skin’s integrity and protect it from free-radical damage. Retinol speeds up the cell renewal process in the skin, leaving it smooth, blemish-free, and even-toned.


R+Co On a Cloud Baobab Oil Repair Splash On Styler

We love using masks in the shower to soften the hair and repair split ends, but now it’s time to venture into the world of leave-on masks. This new mask styler contains Baobab oil protein to rebuild bonds in hair, while a combination of green tea and vitamin B5 smooths strands and protects the hair from damage. After a few spritzes, hair is left with bouncy, frizz-free, and with soft definition that’ll look like you just got a fresh cut.


Giorgio Armani Sì Intense Eau de Parfum

Giorgio Armani’s iconic Sì parfum just got an intense makeover. This sophisticated blend of blackcurrant, rose, patchouli, and vanilla creates a floral and warm cascade of notes that is undeniably enticing. With this formula, all you need is one spritz for a sexy scent that will last all day. The sculptural bottle will also serve as a gorgeous addition to your fragrance collection.


BL+ The Serum with BL+ Complex

This new serum contains BL+’s proprietary BL+ Complex, which includes microalgae and silica from Iceland’s Blue Lagoon, a unique ecosystem that has addressed bathers’ skin-care woes for hundreds of years. It has over three decades of research behind it and succeeds at providing the skin with minerals and hydrating properties that strengthen the skin’s barrier, prevent collagen breakdown, and promote collagen synthesis. We love that our skin soaks it right up during our winter skin-care routines.

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