Behind the Scenes of Tanya Taylor’s Fall ’22 Runway Shoot

Not everyone chose an in-person show this season.

Fashion Week
tanya taylor

Fashion week is back, sort of. As designers prep their collections for the runways, the corresponding entourage of editors, buyers, stylists, and influencers has recommenced traipsing back and forth across Manhattan to absorb the season’s newest trends IRL. Despite the seemingly robust calendar, many designers have stuck to the pandemic-induced idea of a virtual showcase, experimenting with ways to convey their collections sans a physical runway.

Though designer Tanya Taylor had previously debuted her eponymous collections in spaces like the MoMA and nonprofit arts organization Smack Mellon, she chose to forgo those potential risks this season and explore artistic alternatives. “When we were conceptualizing what to do for New York Fashion Week, things were uncertain again with Covid-19, so it didn’t make sense for us to do something IRL,” says the designer. “There are so many possibilities when it comes to doing a digital show that can very easily feel unnatural, so for us, we made sure to conceptualize our show based on what felt true to our brand.” Keeping with the theme of artistry, the team selected the Elaine de Kooning House in East Hampton for its kindred affinity for art and beauty, and collaborated with art lover and historian Sarah Hoover on the presentation. Below, Taylor walks us through what it’s really like to pull all of this together. (Watch the full video here.)

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