l'objet creative director

L'Objet's Creative Director on the Art of the Bespoke Home

Meet Elad Yifrach.

If you're looking for interior design inspiration, look no further than Elad Yifrach, the mastermind behind the luxe homeware and lifestyle brand L'Objet. The label is celebrated for its exquisite hand-crafted designs, encompassing the highest-quality materials, ranging from Swarovski crystals to layered gold and sterling silver.

Yifrach began his career as an interior designer in Beverly Hills and later launched L'Objet, which stemmed from his desire to create one-of-a-kind pieces that exude luxury craftsmanship. His first capsule collection turned out to be a huge success, with Bergdorf Goodman becoming his first client and retailers like Neiman Marcus, Net-A-Porter, and Farfetch following suit.

Since the brand's establishment, the label has expanded its product offering to home decor, entertaining, dining, and fragrances—L'Objet has also gone on to work with world-class designers and artists including the Hass Brothers on exclusive collaborations.

We caught up with the design guru to hear his tips and tricks on how to infuse your home with more bespoke style.

What is the secret to designing a stylish home?

"I have a philosophy that is comprised of a few crucial dos and don'ts. First, don't ever buy matching sets—I recommend mixing things up and incorporating pieces that don't necessarily belong together. You can still achieve harmony even if the pieces don't speak the same language. For example, if the space is ultra-modern, I'd focus on adding old pieces, ceramics, cultural objects, or bronze and silver elements to create more warmth and personality. Also, don't be afraid to play and move things around—you never know what can come out of it, and worst case, you can always return to the original design.

"And last, you can never have enough art or decor objects—there's always room to add more."

What are your top tips for someone who's just starting to decorate their place?

"My first piece of advice is to start with one room and complete it—this helps set the style language to imbue into the rest of the home.

"Another approach to designing your place is to buy one item or object that you really love (it can be anything from a rug, piece of art, or sofa) and use it as an anchor to help direct your home's design theme.

"I also recommend challenging a particular space. In other words, I like to think about how I can use a particular area for something other than the obvious piece of furniture that fits perfectly."

What is your most essential advice for giving a home more personality?

"Firstly, make sure that the fundamentals are in place and that the space's envelope (i.e., furniture, lighting) is beautiful and warm before everything else that you put in it. Once that's addressed, what ultimately gives a home more character is the meaningful elements or artworks that you choose to decorate with.

"Interior decorating should be a reflection of your personality and energy."

What are your recommendations for making interiors look more expensive?

"Playing with scale. For instance, even if your apartment is small, you can still add an oversized rug or large piece of art—this can help give your place more awe. I also recommend integrating specifically antiquated mirrors (not just any mirrors), as they can look more expensive."

"Lastly, lighting is absolutely essential. Make sure that pieces that deserve to be highlighted like a dining-room table or work of art are properly lit."

What are a few simple ways to revive your space? And how often do you recommend doing this?

"To refresh your home, you don't necessarily need to replace your furniture, as small changes can make a big difference. A few simple ways to create new energy include adding funky pillows or throw-on blankets, introducing greenery, or changing the lighting (i.e., either making it darker or lighter).

"You can revitalize your home as often as you feel that you need to, this is very individual."

When shopping for decor elements, what criteria do you keep top of mind?

"I believe that there needs to be a good balance between functionality, quality, and the amount of joy it brings."

Which interior design trends are truly timeless?

"I believe that neutrals (whites, creams, and greys) never go out of style. Of course, there's always a specific grey or white that is currently in style, but generally speaking, these colors can serve as your north star. Likewise, mixing the old with the new while always championing quality is absolutely timeless."

How do you find inspiration for your collections?

"I'm a voracious reader and collector of books—I gravitate towards art, design, and fashion books, but mainly art history. I love to bring nuances from history and interpret them into functional objects. A few of my favorites include Bloom, a design-focused magazine from Brazil, Irving Penn photography books, and Dries Van Noten: 1-100."

"Additionally, my personal passion is to explore, travel, and meet new people, which I believe also helps fuel my creativity and inspiration."

Shop Yifrach's Go-To Home Decor Picks:

Timna Vase


Lacquer Tray and Coaster Set

Kelly Behun Studio

Bullseye Cashmere Cushion

The Elder Statesman
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