Gwyneth Paltrow and Apple Martin have taken mother-daughter bonding to a whole new level with a joint GapStudio Fall/Winter 2025 campaign. The campaign shot by Mario Sorrenti with fashion direction by Alastair McKimm, features both playful and stoic images of the duo clad in denim and other wardrobe staples (bodysuits, slip dresses, double breasted coats, etc.) that transcend time and trends.
Mario Sorrenti
Alongside the campaign is a short film by LOOK and Julian Klincewicz, deepening the story and overall message of bridging gaps between generations, both in terms of people and in terms of clothes. "The campaign and collection are about connection through style," creative director Zac Posen shared. "They reflect how clothing moves through time, borrowed, reinterpreted, and made personal."
In terms of style inspiration, Posen tapped multiple eras (the romanticism of the '60s and the minimalism of the '90s, for example) and modernized them, proving that trends have history and fashion can be timeless.
Mario Sorrenti
Mario Sorrenti
For both Paltrow and Martin, this campaign is deeply personal and the opportunity to do it together is a testament to Gap's history. "Gap has always been part of my family's life," said Gwyneth Paltrow. "It's classic and effortless, and Zac has brought a fresh perspective that makes the brand more wearable than ever." And, in turn, Gap was a consistent part of Apple Martin's childhood, proving that the brand has served as a bridge all long.
The collection of generation defying staples will be available to shop starting tomorrow, October 2nd.
