august 2018 beauty product launches

The 27 Best Beauty Products That Launched in August

Including super-luxurious $57 lipstick and a scalp scrub for 15 bucks.

Alec Kugler
Even though it can be totally sweltering, August is the month when beauty brands launch their big fall releases—that’s how they gear up for the “back to reality” shopping rush we all feel when we realize we do indeed need to get our shit together. (I, for one, am squeezing in a hair appointment tomorrow with DJ Quintero before the NYFW rush next week!) This month was as impressive as we hoped, blessing us with our favorite Pat McGrath eye shadow palette to date and an affordable scalp scrub from & Other Stories’ new hair-care line. We even nabbed the new Dior liquid lip colors that dispense through felt-tip pens. The forecast calls for a very good-looking fall.

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Nars 7 Deadly Sins Audacious Lipstick Palette: You know those palettes that you’re just never going to use because it looks too perfect to touch? That’s my only problem with this one… The perfect nudes, vibrant cherry, deep reds, and dark purple make an insanely photogenic gradient that I still haven’t broken into yet. Maybe I’ll use one per day for fashion week to ease me into fall.
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