august 2018 beauty product launches

The 27 Best Beauty Products That Launched in August

Including super-luxurious $57 lipstick and a scalp scrub for 15 bucks.

Alec Kugler
Even though it can be totally sweltering, August is the month when beauty brands launch their big fall releases—that’s how they gear up for the “back to reality” shopping rush we all feel when we realize we do indeed need to get our shit together. (I, for one, am squeezing in a hair appointment tomorrow with DJ Quintero before the NYFW rush next week!) This month was as impressive as we hoped, blessing us with our favorite Pat McGrath eye shadow palette to date and an affordable scalp scrub from & Other Stories’ new hair-care line. We even nabbed the new Dior liquid lip colors that dispense through felt-tip pens. The forecast calls for a very good-looking fall.

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Pat McGrath Labs Mothership V Eyeshadow Palette - Bronze Seduction: Technically this launches next week, but it’s on Sephora now. I attended the press preview for the launch of this palette with about 25 other editors, all of us sitting in a circle around Pat herself, while we passed the new shadows around the room. When it got to me, I co-opted the tester palette for so long that someone had to nudge me to tell me to keep passing it around. I have really never seen colors as gorgeous as the iridescent gold/green, shimmery red copper, and foil metallic rose gold.
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