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The 27 Best Beauty Products That Launched in August
Including super-luxurious $57 lipstick and a scalp scrub for 15 bucks.

30 August, 2018
Alec Kugler
10 November, 2021
Even though it can be totally sweltering, August is the month when beauty brands launch their big fall releases—that’s how they gear up for the “back to reality” shopping rush we all feel when we realize we do indeed need to get our shit together. (I, for one, am squeezing in a hair appointment tomorrow with DJ Quintero before the NYFW rush next week!) This month was as impressive as we hoped, blessing us with our favorite Pat McGrath eye shadow palette to date and an affordable scalp scrub from & Other Stories’ new hair-care line. We even nabbed the new Dior liquid lip colors that dispense through felt-tip pens. The forecast calls for a very good-looking fall.
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Gucci Bloom Nettare di Fiori: How pretty is this floral-pattern label? Gucci, can we start making wallpaper now, please? Inside the bottle is a deep floral, with a little more wood, patchouli, and musk going on than the original.
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