In recent years, we’ve seen Korean beauty take over globally, “Chinamaxxing” become a TikTok trend, and the general impact that Asian beauty practices have had on American culture. This month in particular, we've been taking note of the products, rituals, ingredients, and techniques that we've implemented into our own routines that we have Asian cultures to thank for: jade rolling, double cleansing, green tea, sheet masks, scalp oiling, and dry brushing to name just a few. Now, we’re taking a moment to shout out the AAPI beauty experts that grace our feeds with advice backed by science, tutorials that inspire, and tips that help guide our shopping year-round—our feeds would truly be nothing without them. From plastic surgeons giving the honest low down on treatments one should consider while in their twenties to beauty creators focusing on routines for brown and olive skintones, their voices fill a much needed gap and make people feel seen. 

Ahead, the 11 AAPI beauty experts that you should follow immediately (if you don’t already).

1. Vanessa Lee

Instagram.com/vanessalee_rn

Vanessa Lee is a "certified face reader," as her Instagram bio reads. As a registered nurse and founder of The Things We Do, a med spa with locations in California and Hawaii, who spent her pre-teen years flipping through magazines and absorbing anything and everything related to beauty, Lee's practice is all about inclusivity and accentuating natural beauty.

2. Monica Ravi-Conway

Instagram.com/monica.raviii

Monica Ravi-Conway's mission is simple: to help people understand beauty for brown and olive skin. She's beloved for combining her computer science background with her color theory expertise and for the time she takes to breakdown undertones.

3. Joomee Song

Instagram.com/joomee_song

Joomee Song is a facialist to the stars—Lady Gaga, Greta Lee, Laufey, and Tessa Thompson, to name a few. Growing up in Japan, she was inspired by the time and care her grandmother dedicated to her skin. Now, she has taken everything that she learned from her grandmother and poured it into her trademarked facial massage, KAIKA.

4. Dr. Catherine Chang

Instagram.com/catchangmd

Dr. Catherine Chang is the founder of skincare brand NakedBeauty MD and plastic surgery and aesthetics practice Privé Beverly Hills. As a plastic surgeon and "facelift & rhinoplasty expert" as her Instagram bio reads, Dr. Chang also takes the time to chat with her audience about treatments and anti-aging tips. It's just her, a mic, a green screen, and the honest truth that people considering aesthetic treatments really need.

5. Dr. David Kim

sohoderm.com

Dr. David Kim is a board-certified cosmetic dermatologist and the founder of Lightsaver (a Coveteur Beauty Award winner) and his practice, Soho Derm. Dr. Kim spent his first 14 years of life living in Korea and, in his practice, he brings a skin-first approach inspired by Korean beauty. He's at the forefront of cutting-edge treatments, like Rejuran to Xerf and addresses everything from different types of SPFs, hair loss, and when to avoid getting filler to his millions of social media followers every day.

6. Liah Yoo

Instagram.com/liahyoo

Founder of skincare brand Krave Beauty, Liah Yoo is dedicated to two things: helping others take care of their skin and doing so while respecting the planet. On her Instagram, she discusses how some brand's over package with materials that are very far from sustainable, takes us along for treatments that she tries, and breaks down the impact (and influence) that K-beauty has had on western brands

7. Dr. Dhaval G. Bhanusali

Instagram.com/drbhanusali

Dr. Dhaval G. Bhanusali is a dermatologist who lends his expertise to some of our favorite beauty brands: Rhode, Elm Biosciences, and Therabody, to name a few. When he's not helping Hailey Bieber turn Rhode into a major (and legitimate) skincare success, Dr. Bhanusali chats to his followers about everything from hair loss to stretch marks.

8. Charlotte Cho

Charlotte Cho is the founder of Soko Glam and Then I Met You (another Coveteur Beauty Award winner!) and is basically a glass-skin fairy godmother. On Instagram, she breaks down her own brands formulas and benefits, offers advice on how to know if you actually have acne, encourages us to remain consistent with our skincare routines, and rightfully reminds us that everything is political—including beauty.

9. Soo-Young Kim Abrams

Instagram.com/sykskin

Soo-Young Kim Abrams's mother was the first person to inspire her interest in health and wellness, encouraging her to view skincare not as a chore, but as a routine and ritual. Abrams worked in fashion as an editor before being drawn back in by her love for skincare. Now, she's a go-to facialist for NYC's downtown fashion set, from editors to publicists. She implements techniques from her Korean heritage and offers everything from lymphatic drainage to a deeply-heavenly facial massage in her signature treatment.