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The AAPI-Owned Brands That Honor Roots and Innovation

From style and beauty to food and beverage, these are our favorite Asian-American Pacific Islander brands to support.

Collage of AAPI Owned Brands to Shop

May marks the start of Asian-American Pacific Islander (AAPI) Month. But no matter the time of year, it’s always great to support minority brands on the style, beauty, and lifestyle fronts. This is a chance to discover emerging designers, innovative beauty products, tasty flavors, and more. While we love a little TLC via online shopping, we can easily support more AAPI-owned businesses by shopping locally. From industry bestsellers to newer up-and-coming products, we’re highlighting our favorite AAPI-owned brands that embrace innovation and tradition.


With so many new brands and designers launching their collections, it’s hard to know where to start. Below, we listed a few of our favorites fashion brands and designers who are making a name for themselves!

Cotton Pojagi Wrap Skirt

Uniformed Cotton Pojagi Wrap Skirt

This patchwork skirt is directly inspired by the way women took leftover scraps of fabric to repurpose into larger textiles, recreating the Korean traditional quilting called Pojagi. The quilted cotton fabric was bought in the markets of Seoul and traditionally hand-dyed with natural materials by local artisans.


Como Top


Get the best of both worlds for style and lift in the vibrant Como top. OOKIOH was founded by Vivek Agarwal who was inspired by the Japanese work Ukiyo meaning “the floating world.” He started the brand with an eye toward travel, female beauty, and functionality


Jillian Chinese Jacquard Dress

Sau Lee Jillian Chinese Jacquard Dress

This modern take on a traditional cheongsam is truly glamorous. With the high Mandarin collar, the twist frog buttons on the shoulder, and the jacquard fabric, it’s perfect for a night out at the chicest of parties.

Sau Lee

Sana Palazzo Sari

HoliChic Sana Palazzo Sari

A hot take on the elegant sari, this three-piece set, features a square-neck blouse, a tiered palazzo pant–with an elastic waistband–and a detachable drape of coordinated matching print and sequin embroidery.


Flower Ring

Rellery Flower Ring

From their new Bloomscape Collection, the Flower Ring is the perfect accessory to wear all season long. Plus, if your allergies are as bad as mine, a little flower detail won’t hurt here!


Dinksy Dress

Sandy Liang Dinksy Dress

We’re all a little obsessed with sheer dressing. The namesake brand was first inspired by Chinatown grannies (before granny fashion was a thing) and continues to honor the downtown NYC vibes collection after collection.

Sandy Liang

Memory Palace Bracelet

Maison Miru x Heart of Dinner Memory Palace Bracelet

Partnering with Heart of Dinner, a non-profit that gives a helping hand to the elderly in New York’s Chinatowns, the two NYC-based collective created sculptural bracelets featuring two hand-carved charms, a heart to represent love, and a rabbit to symbolize this year’s zodiac sign! All sales made from this bracelet will go back to Heart of Dinner.

Maison Miru x Heart of Dinner

Ruffle Divya Dress

Abacaxi Ruffle Divya Dress

Merging vibrant hues and handcrafted techniques while playing on traditional silhouettes, founder Sheena Sood mixes a tropical spirit with classic NYC street style.


Sponde UV Reactive Maxi Dress

PH5 Sponde UV Reactive Maxi Dress

A dress that changes color! Ever feel that midday blah feel a desperate need for a change? This is the dress that delivers that change. A moment in the sun, and tadah, the dress goes from white to a soft pink.



Beauty plays a huge role in Asian culture. Our tried and true K-Beauty brands are using innovative technologies and native ingredients for healthy, glowy skin–all while finding ways to honor their roots and traditions. If you spend time on TikTok, trends like glass skin, hair oiling, and ayurvedic skincare, all have roots in Asian culture.

However, as much as we love our cushion compacts and guashas, we can’t forget the stigma and lack of diversity due to colorism deeply rooted in our shared cultures. Below, we highlight a few beauty brands that embrace diversity and traditions.

Deep Detox Volcanic Exfoliating Mask

Pili Ani  Deep Detox Volcanic Exfoliating Mask

Specially created with oily, acne-prone skin in mind, this mask is formulated with harvested ash from Mt. Mayon–the Philippines' most active volcano. Combined with kaolin and pili oil, known to be a good source of Vitamin E, the mask pulls impurities while hydrating and balancing out the skin.

Pili Ani

Gentle Shower Eau de Parfum

Elorea Gentle Shower Eau de Parfum

Apart of Elorea’s newest collection The Forgotten Words, this scent is influenced by the word jambi [잠비], which refers to an unexpected rain that allows harvesters to have a moment of rest. Appropriately so, this unisex perfume highlights notes of oakmoss, orris, and perilla leaf. And if you don’t know what a perilla leaf smells like, think: an earthier combination of mint and basil.


Brightening Saffron Serum

Ranavat Brightening Saffron Serum

This brightening serum encourages cell repair, soothes stressed skin, and reduces hyperpigmentation via its core ingredients: saffron, turmeric, and licorice root.


BYO Blush Color Changing Blush Oil

Youthforia BYO Blush Color Changing Blush Oil

Founder Fiona Co Chan wanted to create a universally flattering blush for all skin tones and types. The blush reacts to the skin’s pH level, resulting in a nice flush of color on the cheeks!


Matcha Hemp Hydrating Cleanser

Krave Beauty Matcha Hemp Hydrating Cleanser

It’s all in the name–featuring matcha and hemp, this cleanser is high in antioxidants and omega-3s resulting in a moisturizing and soothing experience. The silky-gel texture lathers and lifts the day away, all without drying out your skin like some cleansers.

Krave Beauty

The Multi Stick

Mango People The Multi Stick

Who doesn’t love a multi-stick? For a flush of color, apply to the eyes, cheeks, and lips, or you can build the product up for a statement look. Plus the multi-stick is cruelty-free and vegan, featuring ingredients like mango butter and adaptogenic herbs from Ayurveda.

Mango People

MyMatcha All Over Moisture Stick

Cocokind MyMatcha All Over Moisture Stick

This product is a skin savior, especially in the drier or colder seasons. The stick gives a quick wake-up call to my poor dark under eyes or a much-need dose of moisture for my lips.


Moon Glow Milky Toning Lotion

Good Light Moon Glow Milky Toning Lotion

Quite literally an all-star, this milky toner sets the tone for your skincare routine. With key ingredients like snow mushroom, niacinamide, and ceramides, the toner helps lock moisture and hydrates the skin like no other.

Good Light

Rice Drops Face Oil Hydrating Serum

DamDam Rice Drops Face Oil Hydrating Serum

Rice is already known to be high in antioxidants and can provide some intense hydration without clogging pores. This lightweight oil can nourish the skin and reduce appearance of fine lines and pores.


Food & Drinks

Asian cuisine is known for its vast and dynamic range of flavors, so it's time to expand your palette past that pack of instant spicy ramyeon (although it's great for a midnight snack). Umami, savory, sweet, and spicy– this list isn’t short on flavor. Below, we’re making it easy to pack in flavors for everyday cookery, and add in a few 21+ favorites to your list!

MingsBings Variety Pack

MingBings Variety Pack

Iron Chef Ming Tsai created his line as a modern take on traditional Chinese street foods. MingBings are plant-based, gluten-free, and easy for quick meals!


Cold Brew with Condensed Milk

Nguyen Coffee Supply Cold Brew with Condensed Milk

The condensed milk cold brew pays direct homage to the iconic Vietnamese iced coffee we know and love. This cold brew version is slightly smoother, and perfect for coffee beginners or a midday pick me up!

Nguyen Coffee Supply

Calamansi Marmalade

Pika Pika Calamansi Marmalade

Calamansi is a staple citrus in Southeast Asia. It’s a cross between a lime and tangerine, tart and slightly sweet. Other than smearing onto toast, which is a solid move, crafting a summery drink or baking with the marmalade is just as easy.

Pika Pika

Seasons of Japan Snack Box

Bokksu Season of Japan Snack Box

Bokksu is a Japanese snack box subscription that delivers tasty snacks to your front door. This box is curated of seasonal flavors of Japan, filled with snack and tea pairings! It will be hard not to eat them all in one sitting.


The Vegan Set

Omsom The Vegan Set

Founded by two Vietnamese sisters, Kim and Vanessa Pham, the duo composed delicious flavors for every meal. Onsom is a phrase that means “rambunctious” and “noisy,” fitting for these sauces that proudly bring loud Asian flavors to the table. This vegan set brings Japanese, Korean, Chinese, and Filipino to the table to enjoy!

$52 $49

Chili Crunch

Momofuku Chili Crunch

This roundup wouldn’t be complete without a chili crisp. David Chang’s recipe is umami-forward, and the crunch factor comes from the crispy fried garlic and shallots. This is the crunch to top off the best bowl of noodles or avocado toast. But if you’re as easily influenced by TikTok as I am, try them on a big scoop of cold vanilla ice cream–you’ll thank me later.


Rice Whiskey

Kikori Rice Whiskey

Floral, smooth, and light, this whiskey is distilled from rice and pure mountain waters. Founder Ann Soh Woods first started the brand in 2015, and today she continues to shine a light on the AAPI communities with the launch of Yuzuri, a yuzu liqueur that is both smooth and tart!


Variety Hard Seltzer Pack

Lunar Variety Hard Seltzer

Lunar features seltzers made with Asian flavors such as yuzu, lychee, Korean plum, and passionfruit. The NYC- based brand also partners with local NYC favorites, like Jeju Noodle Bar, Bonnie’s, and Win Son for a few “heritage” editions!



Free AF Paloma

Free AF is boozy without the booze. Out to normalize an alcohol-free lifestyle, founder Lisa King created Free AF, a line of alcohol-free mocktails crafted with Afterglow™, with 100% natural botanical extracts that mimic the warmth of drinking alcohol without the negative effects. And for all those friends who have Asian glow (i.e. me), it’s an easy drink to have in hand and mingle without turning red the second alcohol hits your system.

Free AF
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