The 47 Best Beauty Products That Launched in August

From a cult-favorite K-beauty mist to high-pigment lip balms, this is everything we’re picking up for our end-of-summer beauty routines.

beauty launches august 2020
As sad as it is to admit, the end of summer is just a few weeks away, which means we’re soaking in the last bit of sunshine, voluminous beach hair, glowy skin, and all the best parts of warm-weather beauty. These days, that means a flick of mascara, a berry lip stain, and our most hydrating skin-care products for juicy, dewy skin. To keep our skin and hair looking their absolute best until fall, we’re swooning over these 47 August beauty product launches. From restorative face mists to customizable hot tools, these are the must-have new releases of the month.

Charlotte Tilbury Pillow Talk Push Up Lashes! Mascara

We’d expect nothing less than a full, flirty lash from Charlotte Tilbury. The larch tree polymer lifts and separates your lashes for an all-day hold that’s also humidity- and smudge-proof. If the 45,000 people on the initial wait list is any indication, this is about to be your new go-to mascara.


T3 Lucea ID

If you’ve had the unfortunate experience of singeing your hair with a hot tool, we know your pain. Luckily, this new flat iron from T3 allows you to completely customize your heat styling, as you’re able to choose your hair texture, thickness, and whether or not it’s color-treated from the programmed menu—the iron will then heat to the appropriate temperature so you never risk burning or damaging your hair again. The smart-touch interface is also incredibly sleek.


StriVectin Daily Reveal Exfoliating Pads

These pads contain not one, not two, not three, but four different acids to help resurface your skin to reveal a brighter, clearer complexion. AHAs and PHAs refine the texture of your complexion, while BHAs buff away excess buildup, and TXA (tranexamic acid) helps fight discoloration. If you’re suffering from keratosis pilaris on your arms, these will also help eliminate those pesky bumps.


Benefit Cosmetics Brow Microfilling Eyebrow Pen

Getting that natural-looking hairlike stroke when you’re filling in your brows can be tricky, but this new three-pronged pen makes it easier than ever before. The smudge-proof ink glides onto the skin with ease, creating a three-dimensional-looking brow fast.


R+Co Sunset Blvd Blonde Toning Masque

Longtime blondies know the secret to keeping your color vibrant wash after wash is an exceptional purple toning mask. This new release from R+Co nourishes hair with a blend of violet, rosemary, and lavender extracts while also preventing fading or brassiness. Hydrolyzed pearl extract also ensures that your hair is impossibly shiny no matter how long it’s been since you visited the salon.


goop GOOPGENES All-in-One Nourishing Eye Cream

An effective eye cream is one that’s equal parts moisturizing and firming to help banish crow’s-feet and other signs of aging. The triple-threat combo of plant-based ceramides, Schisandra Fruit, and Arjuna (a powerful antioxidant) ensures that your skin looks lifted, dewy, and well-rested.


Laura Mercier Translucent Loose Setting Powder in Honey

The iconic and cult-favorite Laura Mercier Translucent Loose Setting Powder has taken on a new shade, and we are so here for it. This powder has a warm yellow tint to it, which works to brighten the under-eye area and the area around the nose, where features tend to look a little sullen. The velvety-soft texture applies easily and leaves you looking bright and refreshed—never matte or dehydrated.


Nécessaire The Hand Cream

Cooler weather is just around the corner, which means we’ll need to stock up on hand creams once again to prevent dry, cracked skin. This new cream from the cult-favorite body-care brand contains a blend of vitamins, omegas, and peptides to nourish and protect your skin barrier. It’s also totally clean and ideal if you have sensitive skin or allergies.


Origins GinZing Into the Glow Brightening Serum

This brightening serum contains a 5-percent retexturizing complex made of Green Coffee Seed and an AHA/BHA blend to minimize hyperpigmentation and dullness. It also has hyaluronic acid to plump and hydrate the skin, and a totally clean formula.


Pat McGrath Labs Lip Fetish Divinyl Lip Shine

Love the feel of a balm but still craving the rich color payoff of a lipstick? Pat McGrath has heard your calls and debuted this new hybrid lip shine that gives you the best of both while also dousing your lips in moisture for a plump, never dehydrated finish.


SkinCeuticals Tripeptide-r Neck Repair

The dermatologist-beloved Skinceuticals is back with another must-have skin-care innovation—a neck repairing cream. Containing 0.2 percent retinol and a 2.5 percent tripeptide concentrate, this product helps to fight signs of aging on the neck—like fine lines, sagging, and uneven tones—without irritating the delicate skin.


Peach & Lily Glass Skin Veil Mist

If you’re a devotee of Peach & Lily’s Glass Skin Serum (even JLo counts herself a fan), you need to scoop up the new mist version of the beloved formula. Help hydrate, fight skin damage, and calm irritation with the lightweight spray, which will help you achieve that enviable dewy glass-skin finish.


Victoria Beckham Beauty Bitten Lip Tint in Chérie

Fans of the original Bitten Lip Tint, rejoice—there’s now a sister product to add to your collection. The lightweight gelée provides a beautiful pomegranate stain that—bonus—won’t rub off on your mask throughout the day. No smudging—just a gorgeous, juicy lip that lasts.


Augustinus Bader The Face Oil

As far as luxury face oils go, this new release from Augustinus Bader is going to be one of the most nourishing and renewing. With 30 years of study behind the brand’s patented TFC8 complex, which contains amino acids, vitamins, and synthesized molecules, the non-greasy formula will help to hydrate and restore the skin so you look youthful and glowing.


Fenty Beauty by Rihanna Brow MVP Sculpting Wax Pencil & Styler

For the days when your brows just need a little bit more hold, this new brow wax is the answer. The clear formula keeps the hairs in place, while the brush end allows you to sculpt your arches exactly the way you want them. Brushed up and fluffy, or sleek and structured, you can do it all.


Starface Lift Off Pore Strips

These are not the pore cleansing strips of ’90s lore—aside from gently clearing your pores, the strips also contain ingredients to calm irritation and reduce inflammation, like witch hazel extract, allantoin, and aloe leaf extract. There’s also a nifty ingredient called butylene glycol, which encourages active ingredient absorption so all those benefits can reach the deeper layers of your skin.

Tatcha The Rice Wash Skin-softening Cleanser

Inspired by centuries of Japanese women using the leftover water from cooking rice to wash their faces, this new pH-neutral cleanser from Tatcha gives you an effective clean while simultaneously softening skin. A blend of Japanese algae and the brand’s signature Hadasei-3 complex restores skin radiance and removes makeup all in one step.


Milk Makeup Kush Liquid Eyeliner

If you are looking for a new liquid liner that withstands the tests of time, consider this new addition to Milk Makeup’s Kush line. The felt tip provides ultimate control and consistency during application, which is all we can ever hope for when drawing a graphic black line around the eye area. Additionally, this formula stays put for hours, meaning you won’t have to worry about reapplication during your nth Zoom call of the day.


CosRX AHA BHA Vitamin C Daily Toner

The benefits of exfoliating toners are well documented by now, but finding one that smooths uneven skin texture and addresses skin redness is tough—until now. The K-beauty powerhouse has launched their new vitamin C toner, which contains a blend of AHAs and BHAs (from sources like apple water, willow bark extract, and Betaine Salicylate) to reveal brighter, more even-toned skin.


Mary Kay Unlimited Lip Gloss

Finding a lip gloss that doesn’t feel like a sticky, tacky mess is tough, but this new formula from Mary Kay nails it with their patent-pending technology. This deep berry shade is ideal for the fall and gives an otherwise pared-back beauty look a gorgeous pop of color.


Flawless by Gabrielle Union Detangling Leave-in Hair Conditioner

Gabrielle Union and her longtime hairstylist Larry Sims have relaunched their hair-care collection with 12 nourishing and hydrating products. Considering that our hair has taken a beating this summer, with plenty of sun and salt water, we’re partial to this leave-in conditioner, which helps to detangle and soften hair with rich shea butter, coconut oil, and marshmallow extract.


Dermstore Daily Mineral Sunscreen SPF 40

This vitamin C- and E-rich physical sunscreen offers skin-brightening and nourishing properties while still providing essential sun protection. The slightly tinted formula ensures that the zinc won’t leave a white cast, regardless of your skin tone, and the added ceramides will help reinforce your skin’s barrier.


Bastide Lavande in Love Eau de Toilette

Inspired by the lavender fields of Provence, this crisp, summery blend is the perfect sendoff into the cooler season ahead. Tangy lime and rosemary mingle with clary sage, sea salt, and, of course, the heart of lavender for a gorgeous bouquet that will have you transported to the south of France in no time.


Kiehl’s Since 1851 Super Multi-corrective Anti-aging Face & Neck Cream

Skin care is self-care, and this ritualistic practice should certainly not end at your chin. If you are looking to reverse the effects of tech neck, consider this cream by Kiehl’s. It contains vitamin A and hyaluronic acid—two ingredients that are critical for maintaining firmness and hydration in the skin.

$68 - $85

ghd Rise Hot Round Brush

Craving mega volume but still haven’t mastered the round brush and blow-dryer technique? This new one-and-a-quarter-inch barrel iron heats to 365 degrees Fahrenheit, while the half-centimeter nylon bristles allow close contact with your hair for a seamless styling experience. It works on all hair textures and allows you to create straight or curly styles with ease.


Rituel de Fille Color Set Incantation + Circle of Fire Ash and Ember Eye Soot

Nothing beats a smoky eye, and these new eye soot powders create the ideal wash of color with little effort. It’s the first new shade development from Rituel de Fille in more than two years, so fans should hurry up and scoop these before they sell out.


Peace Out Salicylic Acne Treatment Serum

Ah, salicylic acid—the BHA that most of us acne-prone individuals have tried at one point or another. This new serum by Peace Out works to lift acne-causing dead skin cells from the surface and dissolve any trapped sebum from the pores. This serum also contains niacinamide, an ingredient that works to brighten any post-breakout hyperpigmentation and reduce inflammation in active breakouts.


Maybelline Banana Powder

A yellow setting powder is a critical part of any makeup artist’s kit­­—yellow lives on the opposite end from purple on the color wheel, meaning that it actually neutralizes violet, sullen tones in our skin. This powder leaves a finish that is somewhere in natural and matte, making this the perfect powder for anyone with oily skin, and it works on a variety of skin tones. Oh, and did we mention it’s only 10 dollars? A true steal.


The Feelist Do Not Disturb Extra Strength Body Cream

If you are battling dry skin, you may be fearful for what’s in store as the dryness of the cooler months approaches. No need to fret—this new body cream by The Feelist has you covered. With ingredients like passionflower extract, sunflower seed oil, and shea butter, this body cream works to deliver both hydration and moisture to dry and dehydrated skin.


EM Cosmetics Pick Me Up Volume + Length Mascara

Whether it is through a nap, an adaptogen-infused cup of coffee, or a light jog around the neighborhood, we are all looking for a little pick-me-up these days. Why not bring this into your makeup routine? This mascara is like an espresso shot for your lashes—it works to volumize the root while lengthening lash strands without ever looking too thick or spidery.


RMS Beauty Back2Brow Brow Powder

Sometimes brow powders can mattify the brow area and look unnatural. RMS has debuted a brow product with a little bit of shimmer to prevent that from happening. The mica in this brow powder creates the subtlest shine in our brows, resulting in a finish that looks natural and holds all day long.


Act+Acre Plant Based Dry Shampoo

As we continue in various levels of quarantine, we’ve noticed how healthy our hair feels since refraining from frequent washes. However, we understand that there are days where we need for our roots to look cleaner than they are during third-day hair days. We reach for this dry shampoo because, while it does an exceptional job of absorbing excess oil, it’s also plant-based and aerosol-free, making it a great sustainable choice.


Lauren Conrad Beauty The Lip & Cheek Tint

Yes, Lauren Conrad launched a beauty line, and we are obsessed. This lip-and-cheek duo deposits just the right amount of color for that monochromatic flush of rosiness we are all after. In addition to applying this color to the lips and cheeks, we recommend applying this to the bridge of the nose for a sun-kissed glow without the burn.


Dr. Dennis Gross Hyaluronic Marine Makeup Removing Meltaway Cleanser

People with blemish-prone and dry skin: Dr. Gross has you covered. This cleanser is the perfect addition to any double-cleansing experience as it gently removes all signs of makeup and sunscreen while hydrating the skin with its hyaluronic acid components. This cleanser also contains algae, which works well to balance the skin's lipid barrier, resulting in a clear and plump texture.


ILIA Beauty Balmy Gloss Tinted Lip Oil

This new addition to Ilia’s clean range of products is one of our go-to lip oils. It deposits color that lasts for hours and locks hydration into the skin on our lips with ingredients like Salicornia Herbacea Extract and meadowfoam seed oil. We recommend storing this lippie by your desk, in your purse, or anywhere else you would find your daily must-have products.


Korres Greek Yoghurt Re-balancing Skin-supplement Serum

Greek yoghurt has a slew of skin-benefiting components, including a reduction in inflammation, a rebalancing of the skin’s microbiome, and protecting the skin from free radicals. This new serum by Korres works to rebalance the skin through its yogurt ingredient, while chlorella vulgaris extract works to amp up firmness and glycerin works as a humectant to deliver intense moisture to the skin.


Surratt Beauty Noir Lash Tint

This month, Surratt graces us with the future of mascara. This wand is made entirely of metal, and frankly, it looks like a screw that belongs in the utility bag of an electrician rather than in the makeup collection of a beauty lover. Despite the unique appearance, the wand deposits mascara evenly and creates some serious length without ever looking too va-va-voom. We are reaching for this mascara daily.


MARA Chlorella + Reishi Sea Vitamin C Sérum

If you are a fan of skin care, you already know the amazing benefits (like protection from free radicals and a decrease in hyperpigmentation) that come from vitamin C. This new serum contains 15 percent THD Ascorbate—the most stable form of vitamin C—to protect and repair the skin throughout the day. Additionally, ingredients such as chlorella, reishi, and algae work to brighten and hydrate the skin for a glow that will surely stop people in their tracks.


Chloé Rose Tangerine Eau de Toilette

If you find yourself grieving the last days of summer, consider this scent to boost your mood. Rose provides a rich floral base that reminds us of afternoons in the park, while tangerine invigorates us with its crisp citrus notes. We appreciate that this is an eau de toilette because it provides a subtle scent that can be worn daily without feeling too heavy or robust.


Lancôme Absolue Overnight Repairing Bi-ampoule Concentrated Anti-Aging Serum

A morning skin-care routine is entirely dependent on what a person does to their face the night before. If you are looking to brighten your complexion or repair a compromised lipid barrier, consider this overnight serum. It contains tri-ceramides and hyaluronic acid, which help maintain the balance of hydration and moisture in the skin. This serum also contains vitamin E, an antioxidant-rich ingredient that protects the skin from oxidation.


BeautyCounter Beyond Gloss

Lip gloss is back, and it is here to stay. Along with delivering an intensely wet-looking pop of color to our pouts, this formula contains beeswax, candelilla wax, and organic carnauba wax—all ingredients that work to condition and soften lips throughout the day.


The Nue Co. The Pill

Your favorite supplement brand just entered the world of skin care. We love our robust 10-step skin-care routines, but we understand and respect people who prefer a more minimal ritual. This new serum is perfect for those looking to Marie Kondo their morning routines, as it contains acids, humectants, and actives that all work together to exfoliate the skin of blemish-causing dead skin cells while adding a vibrant glow to the skin’s texture.


Summer Fridays Soft Reset AHA Exfoliating Solution

If you find that your sunscreen is clogging your pores, consider adding this new AHA solution to your nighttime routine. This product contains lactic and glycolic acids, which both work to slough off dead skin cells, while niacinamide works to brighten skin tone and reduce redness.


Nudestix Smokey Nude Glow 6-piece Kit by Taylor Frankel

As the end of August descends upon us, we are feeling mournful for the summer and all its accompanying glow. This kit contains two lip products, two eyeshadow sticks, and two highlighters that work well on all skin tones to deliver that bronzy summer glow well into the cooler months.


Naturopathica Holy Basil & Retinol Ageless Night Oil

This new night oil is ideal for those of us who are battling congestion in the skin. Retinol works to bring forth clearer and firmer skin, while holy basil acts as an anti-inflammatory, perfect for reducing redness in active breakouts. We love that this product is an oil because it helps to maintain the skin’s lipid barrier, while the retinol does its exfoliating job that can otherwise be drying.


Harry Josh Pro Tools 3-in-1 Ceramic 1 Inch Curling Iron

We love the look of tousled curls but detest having to use multiple tools to get that perfect beachy wave when styling. This curling iron features a detachable marcel clamp and spring clamp, which creates various curl definitions. It also emits negative ions, which work to smooth hair and provide shine during the styling process.


Rebecca Minkoff 100ml Eau de Parfum

Rebecca Minkoff introduces her first fragrance this month, and we cannot express our excitement enough. Notes of jasmine and coriander provide a floral sweetness that juxtaposes perfectly with the intensity of the heart of tobacco. We love this scent for the end of the summer, but can undoubtedly envision it in our fall rotation of fragrances as well.

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