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beauty product launches july 20202

The 50 Best Beauty Products That Launched in July

Volumizing mascaras, minty shampoo bars, and soothing face creams ahead.

By: Hannah Baxter, Isabella Sarlija

July was an excellent month for the beauty world, with a wide range of hair, makeup, skin, body, and nail products making their debut. As we continue to trudge through the uncertainty of the pandemic, we’re taking solace in a few new updates to our beauty routines. Whether you want a milky micellar water for a gentle cleanser, or are still looking for that perfect pimple patch to fight hormonal breakouts, you will find your next holy-grail product in our 50 favorite new launches this month.

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Neutrogena Exfoliating Shampoo for Oily Hair & Scalp with Pink Grapefruit

$9

In one of the most exciting beauty releases of the summer, Neutrogena has debuted its first hair-care line targeting your scalp’s health. The eight-product range is completely non-medicated and pH-balanced, with four categories: Hydroboost, Clarify & Shine, Gentle & Soft, and Soothe & Calm. We’re partial to the Pink Grapefruit shampoo for oily hair, since the seasonal heat has us feeling…greasier than normal. Follow it up with the corresponding conditioner, or mix and match depending on your scalp’s needs.

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Cocokind Daily SPF

$24

Clearly we’re big fans of sun protection around here, so a new SPF has us excited. This mineral formula uses non-nano zinc oxide to provide broad-spectrum coverage, as well as blue phytoplankton to minimize blue light damage and boost skin’s radiance. Best of all, it rubs in clear and leaves you with a pleasing dewy finish.

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Pat McGrath Labs Dark Star Volumizing Mascara

$30

Makeup legend Pat McGrath has finally released a second mascara after the massive success of her initial FetishEyes. The gel-hybrid formula allows for a more minimalist, lifted and separated effect, rather than tons of volume, and truly, your lashes will look impossibly long with just a single coat.

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Chillhouse Chill Tips in Wavy Baby

$16

Even if you can’t make it in to visit Chillhouse, the chic NYC wellness studio has debuted its first set of press-on nails, making their signature nail art available from the safety and comfort of your home. We’re partial to the Wavy Baby set for a neutral pop-art moment.

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Urban Skin Rx Acne & Blemish Control Mask

$23

If you’re struggling with congestion, blackheads, and breakouts, you’re not alone—maskne is a real threat to our skin’s health right now. Brand founder and aesthetician Rachel Roff has formulated this new mask featuring gardenia extract (which gives it a gorgeous blue tint) to help control oil production, minimize shine, and calm lingering skin irritation.

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Becca Cosmetics Zero No Pigment Glass Highlighter for Face + Lip

$24

We love the look of glassy skin, which is why this new release from Becca is so exciting. The 2-in-1 formula is ideal for adding a dewy finish to your cheeks, brow bones, and Cupid’s bow, while also doubling as a hydrating lip gloss for an effortlessly glowy summer look.

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Mutha Face Oil

$110

A carefully selected blend of 22 seed oils compose this new release from cult-favorite Mutha (if you haven’t tried their luxe body butter, please do so immediately). The one-two punch of fatty acids and antioxidants protects your skin from free-radical damage while also nourishing, so that you’re left looking glowy and feeling softer, despite the harsh summer temperatures.

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Marc Jacobs Fragrances Perfect Eau de Parfum

$128

Looking for a modern floral scent that feels equally sophisticated and feminine? Allow Marc Jacobs’ newest release to fill that void on your vanity. If the spectacular bottle doesn’t lure you in, the rhubarb, daffodil, and warm cashmeran certainly will.

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Patrick Ta Major Glow All-Over Glow Balm

$50

The quest for glowy, tanned summer skin (minus the sun damage) is never-ending, but leave it to makeup guru Patrick Ta to bless us with a new product that accomplishes just that. The moisturizing face and body gloss is packed with nourishing jojoba oil and shea butter for a creamy finish that will leave you looking like a summer goddess.

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Augustinus Bader The Cream Cleansing Gel

$65

If you’re already a fan of the legendary Augustinus Bader creams, this new cleanser, which still contains the patented TFC8® technology, is a must. The non-foaming formula contains a blend of active botanicals to gently clean your skin without minimizing hydration, while also calming redness and protecting your complexion from damaging free radicals.

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Olaplex No. 0 Intensive Bond Building Hair Treatment Kit

$28

Ask any hair professional about their favorite hair brands, and they’ll almost always call out Olaplex. This new treatment is the at-home version of the salon No. 1 bar, containing Olaplex’s patented molecule Bis Aminopropyl Diglycol Dimaleate. All you need to know is that it will help repair even the most heat- and color-damaged hair, from straight to coil-y, for the strongest and healthiest hair of your life.

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Peach & Lily Peach Slices Acne Spot Dots

$4

Hydrocolloid pimple patches are one of the best ways to treat a breakout—fast—which is why we love these new translucent ones from Peach & Lily. They physically prevent you from picking at your blemish—allowing it to heal undisturbed. There are also several different sizes so you can treat your pimple accordingly.

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Perricone MD Vitamin C Ester CCC + Ferulic Brightening Complex 20%

$159

There are three forms of vitamin C in this new serum, including the brand’s proprietary vitamin C Ester, giving it an impressive 20 percent concentration. Dark spots and discoloration are no match for this formulation, which uses a powerful phospholipid delivery system to reach the deepest layers of the skin’s surface. Brighter, more even skin is in your future with this one.

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The Feelist Staycation Detoxifying Salt Soak

$58

You never need an excuse to treat yourself with a luxurious bath, which is why we’re adding this new salt soak to our bathroom lineup. It contains 125 mg of broad-spectrum CBD to soothe achy muscles and joints, along with lavender and vanilla oils to create a true sensorial escape for your mind.

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Saie Glowy Super Gel in Sunglow

$25

In case you’re not a fan of super sparkly or glittery highlights, clean beauty brand Saie has you covered with their newest luminizer, Sunglow. With the same skin-conditioning ingredients as the previous Starglow formula (like vitamin C and rose hip seed), this bronzey shade is ideal for giving lighter skin tones a sun-kissed glow and darker tones a healthy, luminous highlight.

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Laneige Cream Skin Milk Oil Cleanser

$34

You never want your cleanser to leave your skin feeling tight and dry, which is why we’re so obsessed with this new milk oil formula from K-beauty brand Laneige. The low 5.5 pH keeps your complexion feeling supple while gently removing dirt and makeup. Follow it up with the cult-favorite Cream Skin toner for the bounciest skin ever.

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Diptyque Do Son Travel Spray

$115

Let’s face it—traveling in 2020 looks significantly different than in years past, but that doesn’t mean our road trips, domestic plane trips, or walks in the park can’t feel just as luxurious. We love bringing our favorite scents with us on whatever journey we’re on, and this new refillable spray bottle from diptyque makes it easier than ever. The hypnotic tuberose scent of Do Son is our summer pick, but any of the four scents are divine.

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Aether Beauty Supernova Crushed Diamond Highlighter

$38

This buttery highlighter features ethically sourced diamond powder (chic) to help your complexion radiate glow while also nourishing your skin with rose hip oil for a smooth, supple finish. We love swiping a thin layer over our eyelids for a shimmery, summer-ready look.

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Buttah Charcoal Detox Mask

$24

Formulated specifically for Black and brown skin, this new detox mask uses a blend of charcoal powder, bentonite, and kaolin clay to clear out clogged pores without stripping your complexion of moisture. Nourishing shea butter, avocado oil, and argan oil keep you feeling soft and supple, while soothing witch hazel banishes any irritation.

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Urban Decay Lash Freak Volumizing & Lengthening Mascara

$25

If you’re a fan of a megawatt lash, this is about to become your new favorite mascara. The asymmetrical brush is the star here, coating your lashes with the maximum amount of product for a lifted and voluminous effect. It’s also smudge- and sweat-proof, a summer essential for avoiding the dreaded raccoon eye.

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Starface Moisture on Mars Hydrating Face Cream

$18

Fresh on the heels of Starface’s cleanser launch, the brand is back with its newest skin-care debut: a hydrating face cream. The lightweight formula is perfect for the muggy summer weather and delivers the same non-irritating finish—ideal for acne-prone skin—that we’ve come to know and love from the brand.

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Curology Acne Body Wash

$9

We’re major fans of Curology’s subscription service, which provides you with monthly prescription topical treatments for acne and anti-aging. Now you can add the new body wash for an additional $9 a month. It contains salicylic acid, a BHA, to help keep breakouts at bay across your back, arms, and wherever else you experience congestion.

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Nars Orgasm X Cheek Palette

$42

Consider this the more twisted sister to the best-selling Nars Orgasm shade. The rich pink color is accompanied by two more options in this limited-edition palette—the classic pink and a shimmery champagne. It’s all you need to create that gorgeous post-sex complexion glow.

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Uma Deeply Clarifying Aloe Alum Toner Mist Spray

$60

When you’re looking for something to help banish acne, this face spray is our new secret weapon. Antibacterial tea tree oil combines with vitamin C–rich tomato extract, plus cinnamon to regulate sebum production, for skin that is protected from environmental stressors without feeling stripped or dry.

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Drunk Elephant E-Rase Milki Micellar Water

$28

Milky micellar waters have been trending as of late, and our new favorite iteration is from Drunk Elephant. This gentle makeup remover is perfect for sensitive skin and eyes, while the blend of plant-derived ceramides AP, NP, and EOP protect your skin from water loss. Wild melon seed oil also douses your skin in nourishing fatty acids for a healthy, happy skin barrier.

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Sally Hansen Miracle Gel 3.0 Shiny Top Coat

$10

Consider this top coat as the finishing touch for your next at-home manicure. Its formula delivers high shine while protecting your nails from chipping. It looks great on bare nails, too.

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Lather Avocado Mint Shampoo Bar

$16

For those of you looking to head towards a more sustainable beauty route, consider this shampoo bar. This creamy formula contains mint, which works to invigorate the scalp, while avocado nourishes the hair and creates shine. Simply lather the bar between your hands the same way you would any other bar soap, and wash those impurities away.

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Garnier Skin Naturals Moisture Bomb Eye Tissue Mask with Orange Juice and Hyaluronic Acid

$5

On days when we wake up looking tired and puffy, we like to reach for this new eye mask by Garnier. The added hyaluronic acid delivers an ample amount of hydration, and orange juice invigorates us for the perfect start to our day. We recommend storing these in the fridge to up the ante on your de-puffing morning routine.

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Glow Recipe Papaya Sorbet Smoothing Enzyme Cleansing Balm

$32

Cleansing has never been more replenishing. Papaya enzymes work to slough off dead skin cells, while papaya seed oil hydrates the skin. Use this cleanser if your skin is feeling lackluster, and thank us later.

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Charlotte Tilbury Airbrush Flawless Setting Spray

$35

Wearing foundation has its ups and downs. Sure, it makes the skin look flawless for a bit, but it tends to melt and crease in fine lines and wrinkles after a few hours of wear. This new setting mist forms a protective layer on top of makeup to lock it into place for up to 16 hours. Plus, it contains aloe vera, an ingredient that provides soothing hydration to the skin.

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HAN Skincare Cosmetics Serum CC With SPF 30+

$32

This new CC cream is a promising all-in-one product. Its formula contains a nourishing blend of jojoba, rose hip, and vitamin E to hydrate the skin, while SPF protects against sun damage. The coverage on this CC cream is medium but can build to a fuller coverage on days where a little more oomph is necessary. Plus, it comes in an airless pump to keep it fresh and oxidation-free until the very last drop.

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Amika Hair Blow Dryer Brush

$100

Let's face it—at-home blowouts are a pain. This new blow-dryer brush by amika makes the process far less excruciating. It has adjustable heat settings that work for all hair types and provides a smooth and shiny finish with its sizable oval brush. The best part? It's as easy to use as running a comb through your hair.

Buy

Deck of Scarlet [MIST]AKE Proof Bronzer

$36

Introducing a product you did not know you needed: a mist bronzer. This is our new favorite bronzer because not only does it blend a perfect sun-kissed glow into the skin beautifully, but it also includes actives like squalene, algae, and ginger root that work in harmony to hydrate, tighten, and protect the skin.

Buy

Juno & Co. Margarita Face Palette

$15

Although we won't be frequenting our favorite local spots for this refreshing drink this year, we can still use products that remind us of warm summer days sipping on margaritas. This face palette contains two highlighters, a blush, and a bronzer, all highly pigmented and buttery-smooth for easy blending. We love using the icy blue highlighter as an eyeshadow to create a perfect halo of liner around the eye.

Buy

Naturopathica Manuka Honey Hydrating Gel Mask

$58

This new hydrating mask by Naturopathics contains Manuka honey sourced exclusively from New Zealand, which is an amazing humectant to draw water into the skin. Prickly pear extract also works to add a surge of hydration to the skin, leaving you with a soft and supple complexion for the rest of your day.

Buy

Make Up For Ever Aqua Resist Color Pencil Eyeliner

$22

Much like a vibrant pair of lucite earrings or a bright scarf running through the hair, makeup can be a pop of color to accessorize your outfits. These liners are perfect for anyone looking to enter the world of vibrant makeup at a slower pace because, although there are teal, burgundy, and orange shades, the colors are still subdued enough for everyday use.

Buy

Esker Body Plane

$45

When frequenting bathhouses, athletes in ancient Greece used to use a strigil, a tool to scrape oil off the skin, for a head-to-toe oil cleanse after a long day of working out. Think of this product as the modern rendition of that routine. This metal contains colloidal silver, which adds an anti-inflammatory and antimicrobial property that the Greeks never had. Use it as a part of your lymphatic drainage massage for supple, exfoliated skin.

Buy

MAC Prep + Prime Fix+ Mini Vibes Primer and Setting Spray in Calm

$16

Makeup can make a person feel great when they use it as a form of self-expression. But did we ever think that makeup can actually transform your state of mind through aromatherapy? No, but we are here for it. There are seven new versions of MAC's classic Fix+ with mood-boosting ingredients like blueberry, jasmine, and amber. Keep this Calm version by your WFH desk for especially long meetings.

Buy

hello Clean + Fresh Deodorant with Charcoal

$7

The quest for a perfect natural deodorant can be frustrating, but this new formula has us feeling hopeful. The beachy scents and added tea tree oil in this deodorant last throughout the day, while charcoal maintains an all-day freshness.

Buy

Bio Ionic Oval Curling Iron One Pass

$99

Heat is notorious for stripping the hair of hydration, which is a critical component of healthy hair. But we cannot deny that tousled curls just look so good. This new curling wand has NanolonicMX technology, which infuses hydration into the hair during the styling process and works so well that you don’t need to take a second pass at each section (which minimizes heat damage).

Buy

Mustela SPF 30 Mineral Sunscreen Spray

$20

For those of you who detest SPF, consider giving this mineral sunscreen spray a try. With just a few spritzes, you will protect your skin from harmful UVA and UVB rays for up to 80 minutes. This is a mineral sunscreen, making it perfect for all skin types, but particularly for those of us with sensitive skin.

Buy

Overt The Restorer

$49

A truly remarkable product at a price that won't empty our wallets. If your skin is longing for a refresher, consider this serum. It contains copper peptide and Matrix 3000, which work to amp up collagen production in the skin, while amino acids and antioxidants work to repair damage and protect against free radicals.

Buy

Maybelline Facestudio Glass-skin Makeup Finishing Spray

$12

If you're anything like us, you might also become a bit frustrated when makeup covers the hard work of your “glass skin” skin-care routine. This new setting spray by Maybelline provides a reflective dewiness to the skin while remaining incredibly lightweight. At just twelve dollars, this product is a no-brainer addition to your beauty collection.

Buy

Indie Lee Overnight Banish Gel

$19

Everyone gets the occasional pimple from time to time—it happens to the best of us. Use this overnight gel when you feel a bump coming on. It contains kaolin and bentonite clays, which extract excess oil from the area, while wintergreen-derived salicylic acid works to eliminate the breakout through gentle exfoliation.

Buy

bareMinerals Strength & Length Serum-infused Mascara

$22

Find you a mascara that can do both. This formula has a triple-sided wand that works great to lengthen lashes, build volume, and define more delicate areas, like corners and lower lashes. These are all great, but our favorite part? This mascara contains red clover peptide serum, an ingredient that promotes natural lash growth over time.

Buy

COSRX Real Fit Vitamin C Serum C-23

$29

The serum that sold out on the day of launch, COSRX is no stranger to the skin-care game; this K-beauty powerhouse creates some of the most cult-favorite products in the K-beauty world. This new vitamin C serum contains 99 percent pure vitamin C, a purity that is tough to come by these days. The results? Skin that is dewy and ready to tackle a day of environmental stressors. Add yourself to the wait list—you will not regret it.

Buy

Faace Period Faace

$32

If you battle hormonal acne, you know that it is a pain to find a solution to those angry red constellations that live on the chin and jaw area. Consider this new mask for the next appearance of your time-of-the-month friends. Our favorite part of this mask is the white willow, which allows cell turnover, and zinc, which prevents new spots from forming.

Buy

by Humankind Floss

$15

Let's make flossing a priority, shall we? This new floss is made of natural ingredients like silk, vegan wax, and jojoba oil, making it 100 percent biodegradable—much better than the plastic floss you are most likely weaving through your teeth currently. Like the rest of the brand's line, the packaging is refillable, making it a necessary and sustainable addition to your dental health routine.

Buy

Function of Beauty Custom Body Wash + Lotion

$30

At just thirty bucks, this new body-care set is a steal. With its high levels of glycerin and sunflower seed oil, this cleanser has a jelly-like feel, which is more like a milky cleanser and unlike most body washes we've ever tried. It leaves the skin feeling clean and supple, making it great for all skin types. Ingredients like argan oil and vegan squalene compose the body lotion, which nourishes the skin for up to 24 hours. About two to three pumps should work for your entire body, meaning that this will last forever.

Buy

Trinny London Golden Glow Bronzer

$33

This bronzer packs a punch. The formula is creamy and smooth, making it buildable and easy to blend with fingers (the best tools for seamlessly melting makeup into the skin). Its dewy finish makes it an ideal bronzer to enhance a midsummer glow.

Buy

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