hydrating shampoos
Hair

The 11 Best Hydrating Shampoos for Curls & Coils

Don’t let dehydration take a toll on your texture.

Everyone with curly or coily hair knows that taking care of them is a process. It’s not as simple as hopping in the shower, lathering away for 30 seconds, and then towel-drying. Moisture loss happens much more rapidly with textured hair, which means using products that don’t further strip it of hydration are very much a necessity. But before you explore the world of conditioners, masks, and styling oils or creams, your priority number one is to find a shampoo that leaves your hair feeling soft and nourished. Luckily, there are dozens of emerging brands that cater to that exact concern, and more established companies are sitting up and developing their own formulas to cater to the curly and coily crowd. Here are a few of our current favorites.

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Emerge It’s Knot Happening Sulfate-Free Shampoo, $7

Emerge is one of the newest clean brands to land at Target, and it’s specifically formulated for curly and coily hair. This sulfate-free shampoo contains shea butter and almond milk to keep your hair nourished even before you follow with a conditioner, so that you spend less time fighting with frizz and dryness and more enjoying great hair days.
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