Happy Valentine's Day from JT and Iris Law! This week, Timberland dropped a provocative campaign with two girls that would make anyone swoon in honor of the day of romance—and this one is from the girls and for the girls. The campaign is centered around the iconic Timberland original yellow boots, a style that has notably stood the test of time, pushed boundaries, and holds a special place within different communities and cultures. With that said, it's only fair and just that this campaign is all about the boot and literally nothing else. JT and Law both pose in the nude, only wearing the boots and pairs of white socks, in images that feel strong and unapologetic. Shot by renowned photographer Jamie Morgan, the spirit of the boot—durable, resilient, timeless, and bold—really shines through.
This casting choice just simply makes sense. JT has established herself as a trailblazer unafraid of self-expression and keen on pushing boundaries. "JT channels the legacy of The Original Yellow Boot, reflecting strength, durability, and a distinctive style that makes a statement," the Timberland team writes. On the other hand, Iris Law embraces self-expression through beauty that is raw and elegant—she has a face that is distinct and recognizable regardless of how much she experiments with her look. "Iris represents a new era of individuality, where authenticity and attitude move culture forward," the press release reads.
Courtesy of Timberland
Courtesy of Timberland
For Jamie Morgan, this campaign feeling raw and stripped back was important—light, shadow, and form was all that was needed. Because of that, a monochromatic approach was key to evoking a sense of strength and vulnerability simultaneously. The end result? A bold and unconventional campaign that feels perfectly balanced.
Courtesy of Timberland
Courtesy of Timberland
