For a collection inspired by eyewear styles of the ‘70s, Paradigm’s sustainable practices are anything but vintage. The brand’s spring collection is ISCC-certified, meaning that the recycled materials used in its supply chain were audited and certified by the ISCC, an independent group, and created using 40 percent recycled plastic and 60 percent biobased content from renewable resources, calculated using the mass balance approach. From the recycled acetate flake used in its frames to cases made from recycled materials, Paradigm is leading the industry in terms of transparency and sustainability this spring. Each style from the latest collection is inspired by a different ‘70s icon, so you can embody your muse knowing you’re doing your part to limit your carbon footprint. Shop our favorite pairs, below.
Ross
Heavy on the coverage, these dramatic and glamorous square frames pay homage to none other than the iconic Diana Ross.
Bianca
Inspired by ‘70s style icon and model Bianca Jagger, the Bianca is sure to be the statement piece in all of your looks this season. We can almost guarantee endless compliments.
Nicks
Go your own way in this simple and classic pair inspired by the queen of Fleetwood Mac herself, Stevie Nicks. Try the cream colorway for a softer look or the Aperitif for added drama.
Duvall
Perfectly sized for petite faces, this square frame inspired by acting legend Robert Duvall is calm, cool, and collected.
Fonda Sun
We already know that the environmentally-friendly materials of Paradigm’s spring collection would be Fonda-approved, and we can only guess that this look would be as well. Go modern with a darker lens or retro with sunset hues.
Keaton Sun
Who doesn’t want to channel our favorite “Coastal Grandmother” this summer? Diane Keaton would want you to sport these sunnies while wrapped in a cable-knit sweater and enjoying a glass of wine as the waves crash nearby.
Elton
Drawing upon none other than our favorite Rocketman, we are dying to debut the Elton on our next Zoom. The bold can opt for the aptly-named Sunset option, while those looking to dip their toe into the eccentric may go for Sage.
Mick Sun
Before Harry Styles, we had Mick Jagger to push the boundaries of men’s fashion. If the ‘70s could be distilled into one pair of sunglasses, this would be it.
Jett
This is a total personality frame for anybody looking to make a statement like its namesake, Joan Jett. With a chunky-yet-lightweight square shape, this pair is a total staple in any colorway.
