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Few things are offered, and subsequently retracted, as frequently as our attention. Netflix asks if we’re “still watching” after several episodes of a series, assuming no one would commit more than several hours to deeply thoughtful storytelling. Quibi, alternatively, called for just 10 minutes of investment...that was apparently too much. Because, while anyone can fluke their way to 10 seconds of viral fame with relatively little effort, consistently delivering quality content mandates likability of and real labor by the creator. Only then do online entertainers secure modernity’s most valuable resource: a follow. Whether they’re caricaturing generational grievances or body rolling to Top 40 bops, these are the 10 writers/directors/producers/performers/editors whose engaging short-form entertainment brought them long-term staying power.