How Whitney Wolfe Herd Mastered Bumble’s Branding
Interiors

How Whitney Wolfe Herd Mastered Bumble’s Branding

Her Austin HQ is a temple to all things Bumble. In collaboration with Bumble.

Remember that time we visited Bumble founder Whitney Wolfe Herd at her brand-spankin-new Austin HQ, and we gave you a tiny sneak peek of the 1,000-percent customized space? We promised a more in-depth look, and ta-da! Here it is.

If you think housing your groundbreaking tech company (in case you haven’t heard, the app that revolutionized online dating to empower women just recently also launched a business networking arm, Bumble Bizz, and an extension for people just looking to make friends, Bumble BFF) in Austin, Texas, instead of, say, Silicon Valley is unheard of, that choice was deliberate. “I really believe that there’s something to be said for race horses wearing blinders. You can’t win a race if you don’t keep your blinders on. If you’re looking over your shoulder asking, ‘What are they doing?’ You’re going to fall, and you’re going to lose. [Being in Austin,] we have our blinders on, and we’re not affected by outside opinions or any of that stuff.”

In fact, every single aspect of the office space is deliberate. From Wolfe Herd’s custom-built hive bookcase in her Bumble-yellow office to the light switches, every inch of the building is intended to be friendly, upbeat, and to encourage creativity and collaboration. “It’s always enjoyable to restore a structure to its original roots, especially one with elements dating back to 1960s architectural trends,” said Mark Odom, founder and principal of Mark Odom Studio. “My team and I were inspired to build on that foundation while making the Bumble team’s vision of a lifestyle-focused company headquarters come to life. The Hive will surely live on in Austin infamy as one of the most stylish, vibrant and collaborative office spaces in the city.”

Take a tour and read about how Wolfe Herd created an empowering office culture below.


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What she looks for in new hires: “Are they passionate about Bumble? Do they care about our mission? Are they deeply attached to contributing to the social mission that we really do care about, which is empowering both parties, men and women, to be kind to each other and to connect in an empowered way? Do they want to bring the world closer together, but in a way that’s good and not negative? Are they willing to get crafty when they hear the word ‘no’? I’m almost allergic to the word ‘no.’ Are they willing to find a yes in a no? And also, kindness. You can tell when someone is nice, and you can tell really quickly, usually. I look for people that speak kindly about others, and we’re all guilty of being negative from time to time. I try to catch myself when I participate in that. So just genuine people that are willing to work hard and that are dedicated to the mission.”
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