No negative energy here.
Crystals, tarot cards, candles, and the like are just some of the magical findings you might become familiar with if you've spent any significant amount of time on #witchtok. Now, before you go running for your holy water (which, ironically, you might find at a metaphysical shop), witchcraft is not scary or evil and can and is practiced by people of all kinds of different religious and cultural backgrounds. The study of astrology, the universe, nature and its energies, and the power of intention (good intention being the key) are at the forefront of modern witchcraft and spirituality.
The intrigue of the metaphysical has gained tremendous traction—to the point that even some big-name brands like Urban Outfitters have started to stock up on occult basics like full-moon ritual kits and spell oils. But in the name of supporting small businesses, especially those that have been hit the hardest during the pandemic, we're turning our wands to the highest-vibe Black-owned brands touting everything a baby witch (or a seasoned practitioner) could ever need.
Not to mention, many of the aspects of what is now being taught as "new-age spirituality" is in fact rooted in ancient indigenous African and Asian spiritual practices. Take a scroll through the metaphysical side of TikTok, and you'll find an overwhelming majority of white tarot readers, astrologers, and practitioners reigning high in the algorithm, ultimately garnering massive profits off indigenous knowledge.
Still, the idea of "spiritual gatekeeping" has also driven a wedge in the community, and many of its members argue that the goal is to find a connection to the universe and that everyone should be encouraged to do so. In a viral TikTok, spiritual coach and tarot reader Bianca Dawn urges people to give respect to ancient belief systems and where they came from, but also calls for an end to "telling people they're doing spirituality wrong," adding that it's "all about healing, at the end of the day." Ultimately, the balance between gatekeeping and appropriation can only be kept to kilter with proper research and an approach stemming from genuine appreciation. It's also important to recognize the many closed cultural practices that are sacred and private, requiring an invitation to partake.
Another reason to opt for these small businesses? The shop owner might just personally bless your order with all the best intentions. Even for those just beginning their spiritual journey or simply looking to dabble in some dazzling crystal decor, we're sure you'll resonate with the magic found in these brands.
Beau Life Switzerland is a crystal and metaphysical shop owned by tarot reader Vanessa Somuayina. Along with a huge selection of natural crystals, crystal and zodiac jewelry, and crystal beauty tools, she recently released her first-ever tarot deck, The Gentle Heart Tarot Deck. The deck also comes with a tumbled rose quartz heart, which helps to heal the heart chakra and facilitate self-love.
Another shop owned by a tarot card reader, FourTEAfour offers herbal teas, oils, bath soaks, and sprays. Each product is made with specific intentions, like her Zodiac Moon Teas. These blends combine the best herbs to work with during the full moon in each zodiac sign. B explains the energies of each full moon on her YouTube channel and how to best work with the suggested herbs.
Heritage Apothecary is not short on the spiritual tools. Herbal smudging bundles, charging bowls, crystals, incense, cleansing mist, palo santo—the list goes on. But what really shines in the shop is their kits. Sometimes having too much to choose from can be a little overwhelming, which is why ready-to-go kits like the Signature Smoke Cleansing Kit are a much-appreciated addition.
Lala Inuti Ahari is a world-renowned Vodou divinity specialist, spiritual coach, and healer. Her signature Conjure Candles garner high praise for their reported rapid and powerful results. The self-proclaimed largest spiritual candle company in the world also offers Spelled Candles, which are pre-spelled with the labeled intention.
Magick intentions aside, Mama Vida Botanica ritual oils are simply beautiful to look at and very much shelfie-worthy. That and the oil names are hilariously high vibe. Read: Big D*ck Energy Oil, Sugar Daddy Ritual Oil, Rich AF Ritual Oil, P*ssy Talk Ritual Oil, and Manifest That Sh*t Ritual Oil. The positive energy oozing from the mere sight of this assortment is enough to have even muggles clicking "add to cart" in a heartbeat.
Peach and Pixie's line doesn't stop at their mesmerizing, ethically sourced crystal collection. Crystal jewelry, pendulums, smudge sticks, and a unique collection of Dream Pillows can also be found at this magickal apothecary.
Alina Brown, or Alina Alive on YouTube, shares holistic wellness knowledge, full- and new-moon meditations, and tarot readings on her channel. She's the creator of the Auralign Planner, a 200-page astrology planner filled with rituals, goal tracking, guides, and, of course, all things astrology. She also sells her Everyday Abundance meditation album with eight goal-oriented guided meditations and a PDF track guide with writing prompts.
Astro5D specializes in handmade healing herbs, smoke blends, teas, incense, and essences. The specialty blends promote an overall wellness with specific combinations curated for areas like anxiety and depression management, lucid dreaming, total-body detoxing, and sexual health. The Alpha Crown combination of herbs and mushrooms encourage overall brain power, focus, and memory with brain-loving ingredients like ashwagandha, ginko biloba, and lion's mane. Bonus—all capsules are vegetarian friendly.
Shontel Anestasia is a spiritual teacher and practitioner of Cuban Santeriá and a bruja de nacimiento, meaning a natural witch or born witch. Her Caribbean spiritual shop honors the Orishas of Yoruba religion and joins science and spirituality with a fusion of African spirituality, Ayurveda medicine, and astrology. The shop offerings include intention-set perfume oils and ritual baths, but what really sets her store apart are the custom candles. Customers are prompted to provide their full name and birthdate for Shontel to better attune to their energy while making their candle—plus there's an "extra-strength" option for even better results.
Soulful Vibes Co. is co-owned by wives TJ, a healer, teacher, and artist, and Sunny Brooks, a reiki master teacher, crystal healer, herbalist, and aromatherapist. With an enormous list of product offerings, Soulful Vibes Co. is essentially a one-stop shop for all things spiritual. The bases are covered with a variety of crystals, candles, herbs, salts, jewelry, incense, and oils, but extend to the educational realm with spiritual masterclasses, guides, and courses.
Chakra Zulu's mission is to share the power of crystal healing through their unique selection of crystal specimens, jewelry, aromatherapy, candles, herbs, and singing bowls with a curated assortment of crystal sets for chakra healing and each zodiac sign. The 10 Stone Chakra Healing Bundle includes 10 crystals correlating to the chakras, a white sage smudging stick, and a cleansing selenite wand.
Top photo: Courtesy of Instagram/@beaulife_switzerland
Want more stories like this?