Faith Xue

Bio Summary

• As the Editor-in Chief of Coveteur, Faith Xue brings over a decade of digital media expertise to lead the brand's editorial vision.

• Formerly the executive beauty director at Bustle Digital Group, Xue shaped beauty narratives for Bustle, The Zoe Report, and NYLON, championing inclusive, identity-driven content.

• A founding editor of Byrdie, she is a strategic leader who knows how to build brands people read, follow, and love.

Experience

Faith Xue is the Editor-in-Chief of Coveteur and has worked in editorial for over 13 years.

Previously, she was the Executive Beauty Director of Bustle Digital Group, overseeing beauty editorial strategy across Bustle, The Zoe Report, NYLON, Elite Daily, Romper, Scary Mommy and Fatherly.

Prior to BDG, she was one of the first editors to launch Byrdie and served as the editorial director of the site for seven years, in which she oversaw editorial and brand strategy and long-term growth initiatives. Her career has included working on the L’Oréal-owned property Makeup.com to launching brands for breakthrough beauty pioneers such as Michelle Phan

Faith's writing has appeared in publications such as Byrdie, Refinery29, Who What Wear, and Angeleno Magazine, and she has been featured as the on-air expert for The Today Show, Good Morning America, QVC and more. She received her undergraduate degree from the University of Southern California, where she graduated summa cum laude.

Expertise

As editor-in-chief, Faith Xue guides Coveteur's editorial vision and brings over a decade of digital media expertise, from inclusive storytelling to strategic growth. Faith is passionate about building media brands, elevating diverse voices, and exploring the way style intersects with identity, power, and culture. She fosters close collaboration with editors, writers, photographers, and stylists, and empowers her team to share their distinctive perspectives,

Education

Faith Xue received her Bachelor Of Art in Communications from the University Of Southern California. She graduated summa cum laude.