The Reign of the Designer Scrunchie

Celine’s Hedi Slimane sent models down the

spring ’21

track-turned-runway clad in silk scrunchies not in their hair, but on their wrists in what the designer fittingly dubbed a “portrait of a generation.” Hermès has also signed on, converting their famed silk scarves into a *slightly* less expensive elastic-bound variation, a trend which many

influencers

have already adopted. Fear not if the style is sold out—Etsy magicians are converting old scarves from the brand into

scrunchies

. Though most would balk at a $200+ price point for a hair accessory, it’s definitely more accessible than a Birkin.

For a trend to break through the quarantine-strengthened barrier to entry, it is typically underscored with a dose of utility, albeit small in many cases. While en vogue to don around the wrist, the accessory can still be tied into your hair—with the minor exception of Lutiki’s gilded brass

coil

—but fair warning, it may be tough to see in your next Instagram selfie. On the brand side of the spectrum, it’s no accident, either. Despite the fact it’s a lower, more accessible price point than most of their current holdings, the tiny accessory is a perfect way to use up excess scraps of fabric, according to loungewear brand

Soft Focus

.

The items in question are definitely not newcomers to the trend circuit, but we’re glad it’s been deemed cool to wear them, in true elementary school fashion, on your wrist, ready for action. If you’re going to pay that much for a scrunchie, it better receive a little extra attention.

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Top photo: Courtesy of Celine

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