Gift Guide
black-owned beauty gifts

22 Black-Owned Beauty Brands to Shop This Holiday Season

Impossibly chic gifts for all the beauty stans in your life.

By: Tameka Abraham

The holidays are rolling in, and so are this year’s gifting deals and stocking-stuffer steals. While holiday shopping may be a little different in 2020, the spirit of gift giving remains. What better way to celebrate life this year than to give back to your community by purchasing from Black-owned businesses in your local area or brands that you’ve discovered online? One thing is for sure—the current pandemic has crippled many small businesses, so it’s up to us as responsible (and discerning) consumers to spread the word about the brands we love and that deserve our support.

Luckily, many are offering crazy-good deals on their products right now, especially within the beauty space. Whether you’re looking to buy the ultimate gift for the beauty stan in your life or you’re focusing on self-care this holiday season with a little treat for yourself, we’ve uncovered some of this year’s best products from the most swoon-worthy and luxurious Black-owned beauty brands. Whether you’re looking for makeup, hair care, or skin care, we guarantee you’ll be just as obsessed with them as we are—and so will your loved ones! Check them out below.




Juvia’s Place

The Masquerade and Magic Eyeshadow Palette Bundle

$60 $30

All of us product junkies would love to have that perfect sort of timeless beauty, and not just for the holidays. But this time of year just happens to have all the best discounts to scoop up those must-have cosmetics. These bundled palettes have the splash of color and festive feel any beauty fanatic would love to have in their arsenal.



Uoma Beauty

Total Badass Lip Kits

$62 $30

What would complement the total badass in your life better than a heavily pigmented lip color to match their boss attitude? We love us some UOMA Beauty! Be authentic and walk in your beauty truth with a lip color that screams bad to the bone.


The Crayon Case

The Newbie Kit

$123 $109

It’s true—us beauty obsessives love leaving room at the table for our newbie friends and family who are obsessed with color swatches and beauty deals but never know where to start perfecting their favorite looks. The Crayon Case is offering a Newbie Kit that even the most beginner beauty friends can use. This kit even comes with makeup wipes for several rounds of trial and error while playing in your favorite products!




Mented Faves Trio


It is possible to get everything you want, especially if you’re purchasing this trio of fan-favorite lip colors from Mented’s lip collection. A fab gift for all ages and any level of experience—let those lips shine like the holiday spirit of the true beauty lover within.


Beauty Bakerie

Cake to Go Essentials Kit


What’s more essential than a kit to help set your makeup and keep it looking fresh and glam all day long? There’s the always-essential beauty sponge, plus setting powder and spray. Give the gift of makeup longevity this season.


Fenty Beauty

Fenty Glow Trio Face, Lip & Body Set

$42 $29

What starts with an R and shines brighter than a diamond? You guessed it—Rihanna’s Fenty Beauty Glow Trio Set. While you’re spreading the holiday joy with your loved ones this season, don’t forget to spread some shimmer and shine with a kit catered to the face, lips, and body.


Lamik Beauty

Show Me Brush Set


This is not a drill! What does every beauty-obsessed junkie need in their life? A complete set of eyeshadow, foundation, and blush brushes that will take any beauty look from simply merry to hella festive. Lamik’s Show Me Brush Set is now available for pre-order, just in time for the holidays.


Lip Bar

Vogue Fast Face Kit

$114 $99

Think fast! At only $99, this kit has everything needed to perfect your beauty look, from foundation and brow pencil to mascara, lipstick, and more. We may not be traveling for the holidays this year, but us beauty lovers stay prepared for every and anything!



KNC Beauty

Emergency Lip Care Kit


Everyone knows that beauty emergencies can occur at any given moment. From annoying lipstick smears to dry or chapped lips, this beauty bundle saves you the troubles of your usual beauty woes by giving you everything you need to care for your lips. This kit, valued at $100, is perfect for the beauty lover in your life who values the art of lipstick, stains, and glosses and cannot live without exfoliating their lips several times a week.


Hanahana Beauty

Unscented Shea Body Butter


Maintaining smooth and lucious skin requires time, patience, and a lot of TLC. Body butter is an essential for your body-care routine, especially during the cold winter months. Nothing says “I care” more than a gift that will boost you or your loved ones’ confidence and the quality of their skin as well! Hanahana Beauty has a variety of Shea Body Butter products that smell amazing and feel even better. This brand even offers an unscented version of their body butter that would be the perfect gift or stocking stuffer for just about anyone.


Glory Skin

Glory Lip Duo: Cocolippy Scrub + Cocobliss Hydrating Lip Balm


This year's ultimate stocking stuffer is the lip duo that will leave anyone’s lips moisturized and camera-ready. The scrub is infused with plant-based exfoliants to remove dry, flaky skin from chapped lips, and the balm is made with nourishing shea butter and vitamin E. This lip duo even comes fully wrapped in a signature holiday packaging. How festive is that?


Fenty Skin

All Four One 4-Piece AM + PM Skincare Set


Now, let’s be real—who wouldn’t want Rihanna’s Fenty Skin for the holidays? While we’re sure some of us would just rather have Rihanna join our virtual holiday Zoom parties, a $112 Fenty Skincare Set valued at $128 will suffice. Complete with cleanser, toner, gel cream and sunscreen moisturizing products, this is the closest we’ll ever get to at least feeling as radiant as Rihanna for a great price.


Camilla Rose

Face Skincare Recipe Box Set


Complete with products for all skin types designed to balance, brighten, and restore your complexion (in that order), this skin-care recipe box has everything you need to keep your skin nourished for harsh winter weather, for the price of just $80! Is this a beauty steal or what?



Intense Hydrating Mask


For the skin-care-obsessed friend in your life (who also has luxurious and expensive taste), Epara’s Intense Hydrating Mask is the perfect gift. Help them glow throughout the holidays and beyond with this cult-favorite hydrating mask.



The Body Kit


Known for their dermatologist-designed body-care products, Gilded has the perfect body-care kit for anyone looking to give the gift of relaxation this year. Equipped with a body brush, body polish, and hydrating body balm, this kit is the perfect addition to a relaxing evening at home.


Hair Care

Lauren Napier

2020 Limited Edition Scarf


This statement piece is for the beauty junkie in your life that loves bold and in-your-face beauty looks, but also values the importance of protecting your natural hair throughout the day and night. Lauren Napier designed a limited-edition multi-function head scarf with cheeky and motivational rhetoric as a true testament to surviving and overcoming the challenges we’ve all faced this year.



Kit 1 Wash


The new brand catered to 3A–4C hair textures, BREAD, has the perfect edit of wash-day essentials for the curly girl in your life. This full-size kit even comes with an extra-stretchy satin hair scrunchie. Any and every curly girl would love these hair products.



Deluxe Styling Bundle

$156 $140

Styling curly in preparation for your holiday toast or virtual dinner party this year won’t feel like an all-day task, especially not if you gift yourself or your favorite curl friend with this deluxe styling bundle from Pattern. We all want gorgeous, volumized, and healthy curls like brand founder Tracee Ellis Ross. This kit is designed with cleansing and conditioning products for curly, coily, and tight textures and comes with useful tools such as a hair pick to make wash days a whole lot easier. Give the gift of curl efficiency this holiday season!


Baby Tress

Edge Styler


Thoughtful gifts are the best gifts, especially for the naturalista in your life. A stocking stuffer like none other and one of the most useful gifts there is, this 3-in-1 Baby Tress Edge Styler is designed with form and function in mind.


TPH by Taraji

Mother Earth Moisturizing Clay Mask


Adding a clay mask to your list of holiday gifts may seem like a normal purchase, but not when the clay mask comes from the hair brand owned by the OG naturalista herself, Taraji P. Henson. This cleansing mask isn’t just the perfect gift because it was created by one of the most inspirational Black women of our time, but it also has all the ingredients needed to enhance, condition, and soften all wavy, curly, and coily textures. Sounds like a win/win to us!


Merkari Organics

Amethyst Curl Primer + Heat Protectant


This stocking-stuffer steal needs your immediate attention. One of our favorite $50-and-under gifts of this season also comes with an amethyst gemstone in each bottle. Protect thy space and protect thy curls from heat damage this winter with Meraki Organics Curl Primer and Heat Protectant.


NaturAll Club

AvoKiwi Wash & Go 6-Step Recipe


Cheers to healthy hair and holiday hairstyles! This six-step recipe kit has everything you and your curly friends need to refresh and reset those gorgeous curls, just in time for the holidays. With an unbeatable price for the value, this kit is not only a good buy, but a good hair day waiting to happen.


Part of the series:

Gift Guide