inside Johanna Birman's closet

Inside the Closet of a Brazilian CHANEL Ambassador

Trust us when we say it’s even better than what you’re imagining. São Paulo.

By: Jodi Taylor
Styling: Jodi Taylor
Photography: Alec Kugler

The moment our trip to Brazil (São Paulo and Rio de Janeiro, to be specific) was booked, our thoughts were immediately hijacked with daydreams of closets overflowing with brightly colored handbags, fancy apartments, and golden beaches (also fresh beachside acai and passionfruit caipirinhas; lets be real). Once we physically landed in Brazil, it was confirmed: All of our dreams were about to become reality.

One of our first stops was Johanna Stein-Birmans open-concept São Paulo apartment, where large pieces of local Brazilian modern art overtook walls, and her plush furniture beckoned us to take a seat. We did just that as Stein-Birman—who is both a model and social activist currently working on a major project to (in short) rejuvenate green spaces within São Paulo (more on that later)—finished reading the morning newspaper while getting glammed up for the shoot.

We snacked on pão de queijo, a traditional Brazilian cheese bread, before we jumped right into the goods: multiple rolling racks dripping with CHANEL, Céline, Nike, and Margiela, next to infinite amounts of Yael Sonia jewels and Schutz and Alexandre Birman shoes. The latter just so happens to be because Stein-Birman is married to shoe mogul Alexandre Birman. After our shoot, we realized how serious she is about advocating for change, supporting her country, and expressing herself, both politically and socially, through fashion. As the elevator doors closed, sealing off our view of the dream-worthy apartment, we repeated over and over to ourselves: I want to grow up to be just like Johanna Stein-Birman.

Click through the below gallery for everything CHANEL and to read about Birman’s praiseworthy project.