The 10 Denim Brands Every Fashion Girl Knows About

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The 10 Denim Brands Every Fashion Girl Knows About

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It’s hard to argue that any denim brand aside from the classics—think Levi’s, Guess, Citizens of Humanity, J. Brand—is even worth exploring. They’re powerhouses for a reason, right? Still, it never hurts to discover how up-and-coming designers are redefining our favorite wardrobe staple. We searched high and low and asked some of our favorite fashion insiders for their under-the-radar denim recommendations so that your fall jean shopping is nothing but easy-breezy. Here are the ten brands we can’t wait to add to our closets this season.


Brock Collection

The husband-and-wife team behind this CFDA Award-winning brand has completely mastered the straight leg and relaxed silhouette. No fuss or frills, just effortlessly chic jeans.



Vintage Levi’s continue to dominate the street style scene, but nobody does it quite like the team at Re/Done. They repurpose each style and tailor them to every customer’s specifications, making the process uniquely personal.



Fashion industry veterans Kelly Urban and Misty Zollars honed their denim chops at brands like True Religion and Current/Elliott before launching AMO (the Latin word for love). Their perfectly worn denim is designed to feel like each pair has already been loved for years.



With every pair made to order in Los Angeles, Tally’s classic high-rise jeans have quickly become some of our favs. In case you want to know even more about your denim’s origin, each pair is given its own unique garment ID number sewn inside and comes with a birth certificate.



Swedish former model Erika Stromqvist designed her line, Strom, using vintage selvedge denim. Her high-rise cigarette and skinny jeans are an absolute must for any jean collector.


Williamsburg Garment Company

As one of the founders of Urban/Hip-Hop fashion, Maurice Malone is slowly building a new legacy as a purveyor of America’s finest jeans. His raw denim offers a comprehensive fit guide so each customer knows exactly what will work for their body, making online shopping easy.



E-commerce giant Revolve created GRLFRND to provide that elusive supermodel silhouette to the denim marketplace. Inspired by everyone from Kendall Jenner to Cindy Crawford, there’s a fit to replace your go-to denim season after season.



Of course, French girls all know that the key to their effortlessly chic wardrobes is a perfect pair of jeans. Enter Sézane and their expertly curated (and pleasantly affordable!) line of denim must-haves.



Seriously, who doesn’t want to wear disheveled and tattered jeans like a rock star? R13’s jeans, shorts, and skirts are all painfully cool and look great whether you’re on stage or dancing like a maniac beside it.



New find 6397 has mastered the slouchy, cropped fit of our favorite jeans, and we can’t wait to slip on every single pair. The brand is all about effortless style, and it comes through perfectly in its denim.

Part of the series:

Denim Week

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