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14 Must-Haves From Our Favorite Female-Founded Brands

In honor of Women’s History Month, it’s time to celebrate and shop these female-led companies.

female found brands

If you take a close look at the products you reach for throughout your day-to-day, how many were created by women? More than likely, there’s far too few. We know that there’s no shortage of spotlights and roundups during Women’s History Month so instead, our staff wanted to challenge ourselves to celebrate women-led brands with inspiring stories and stellar product lineups that we’ll actually be integrating into our roster (if we haven’t already).

Keep reading for the staff-approved buys from some of our favorite female founders and brands.

Leya Kaufman, Head of Brand & Publisher

Reversible Printed Cloak by Shaquita Garcia

Shaquita Garcia is a Black female artist, fashion designer, model, and mom of two. Yes, she does it all. She also happens to be a content creator that I discovered years ago through my first fashion industry friend after my very first internship in NYC. I’ve watched in awe as she’s launched a fashion line that is unequivocally wearable art and now I’m coveting this reversible printed cloak. As one of many Coveteur staffers now in need of bright outerwear post-fashion month, I think I need it!

Aart NYC

Lady Ruby Pinky Ring

Rachie Shnay is a jewelry designer and Jewish activist based in NYC–and she’s another inspiring woman that I admire. She told me recently that when she was launching her designs, she was told to be cautious about the Mazel Collection as it might never sell. Today, the pieces in that collection are among her top sellers. I’m also eyeing this ruby and diamond clad symbol of protection that doubles as a pinky ring. Honestly, though, I love it all.

Rachie Shnay

Postpartum Recovery Set

In 2019, four innovative women revamped our postpartum options for the fourth trimester. A few years later, ditching mesh hospital-style underwear after the birth of my second baby was a total game-changer. I felt like a woman (vs. the shell of one) in smooth and chic multifunctional postpartum lingerie. I have Eden, Mia, Aubrey, & Ellen, the co-founders of Nyssa Care, to thank for that. And to pay it forward, I’ll be gifting the same postpartum game-changers to my friends that are approaching their fourth trimester and trying Nyssa’s period comfort underwear for myself too!


Shay x MatchesFashion Limited Edition Amethyst Heart Necklace

I’ve always been inspired by the mother/daughter duo that founded SHAY jewelry and this month, they’ve launched a collaboration with MatchesFashion to support maternal health for International Women’s Day. This limited edition Amethyst heart collection gives back to the global maternal health charity and I’m in love. SHAY co-founder Tania Shayan also just welcomed her first child and there’s just nothing more empowering than women supporting other women.

Shay Jewelry

Teddy Fresh x Elton John Collage Crewneck

Hila Klein is the CEO and founder behind Teddy Fresh, a streetwear line known for its artist collaborations, vibrant colors, and focus on ethical production. I could spend hours coveting everything from the acid wash jeans to the accessories but the second I saw this Elton John crew neck, I was already adding it to my cart. Like Coveteur, Teddy Fresh is arguably a collection of perspectives and voices. I love that Hila Klein launched a brand with the power to bring multiple perspectives to the forefront of fashion.

Teddy Fresh

Ama Kwarteng, Beauty Editor


Dairy-free and almost always vegan, Ginger Mayo’s intricate personalized cakes look as though they came out of a garden fairytale: flowers, pastel candles, and butterfly cake toppers are arranged atop the tiered layers of the beautiful and realistic-looking desserts. Mayo—who works full-time for Rethink Food, a food insecurity non-profit—began making cakes in her kitchen as a hobby and now her delectable creations (which also double as stunning centerpieces) have been enjoyed by celebrities like Billie Eilish and Dua Lipa.

Gigi's Little Kitchen

Golden Tulips

Model and artist Torin Ashtun is a master of multiple mediums so it makes sense that she created Blume Season, a limited edition clothing line. Ashtun spends anywhere from four to 10 hours cutting, painting, and beading each individual piece, resulting in an intentional and unique clothing item that you’ll want to wear time and time again.

Torin Ashtun Blume Collection


These aviators are a standout piece in Elisa Johnson’s line of statement-making sunglasses. Inspired by Jane Fonda, not only do these tinted sunnies elevate any outfit instantly, but the tortoise pattern on the classic silhouette delivers a quirky and fun take on the iconic frames.

Elisa Johnson

Sumiko Wilson, Beauty Fellow

ClipIns Raw LAO Wavy

When it comes to hair extensions, finding Black vendors is tough. And it’s even harder to come across human hair companies owned and operated by Black women — that’s what’s so exciting about Yummy Extensions. The brand was born after Yummie Okunfulure pivoted from a career in computer science to heading two beauty brands: her namesake line of wigs, weaves, and clip-ins and KOSA Professionals, a collection of straighteners designed to minimize heat damage. I’ve got my eye on this set of clip-ins to give my blowouts a little extra oomph this spring.

Yummy Extensions

Body Oil

Manjula Essentials is a true for-women-by-women brand. Toronto artist Karishma Pranjivan created Manjula as an ode to the most inspirational women in her life: her mom and her grandmother. She drew from her mother’s background as an Ayuravedic practitioner to create hydrating, indulgent formulas geared towards skin of color. This Body Oil has been my skin saviour this winter with its blend of amla oil, ashwagandha extract, and neroli. It dethroned my go-to body oil because it seeps right into my skin, so I can get dressed right after massaging it in. No need for the annoying drying time that other oils require.

Manjula Essentials

A Balm For Lips

I swear I’m not exaggerating when I say that No, Thank You’s CBD Balm For Lips is one of the best lip balms I’ve ever tried. And I really, really love that it was made by a woman of color. For the most part, men have been capitalizing on the cannabis boom so it's refreshing that in 2020, Zain Pirani founded No, Thank You with her best friend Graham Smith. Together, they create CBD-infused skincare essentials. In a deskside earlier this year, I listened as they explained the No, Thank You ethos: rejecting things that no longer serve you. For them, this meant saying no to all of the unpleasant additives that you typically find in skincare products. Their balm has become a new personal fave because of the lasting hydration that it leaves on my lips. I used to think that dry, cracked lips were a winter prerequisite, but now I can say No, Thank You to those, too.

No, Thank You

Katie Mok, Editorial Production Fellow

Mighty Patch Nose

These patches sure are mighty. I was looking for a good replacement for the typical charcoal nose strips, as they were getting too harsh on my skin—these hydrocolloid patches are a more gentle option. Founded in 2017 as a start up with a single product, Ju Rhyu has led the company to be a full-on skin-care brand targeting acne prone skin with a new line of serums, sunscreen, and toners.

Hero Cosmetics

Starter Kit

For the girls in the itty bitty committee, tired of bra gaps, Pepper is the bra for you. Designed for comfort and confidence, Pepper is created by women to celebrate women. These bras are made for small boobs of all shapes and sizes, and are challenging the body standards and hoping women can find comfort in their own bodies.

$167 $150

Yobo Soju

Yobo Soju isn’t your typical soju distilled from rice or other grains. It’s made with grapes, adding a sweeter profile compared to the typical burn. Yobo is a term of endearment, translating to honey or darling, and is a symbol of unity and this spirit embodies that as well. Founder Carolyn Kim took the chance to make an American-made soju, with the use of grapes the spirit is lighter and leaves a sweet aftertaste while trying to keep traditional roots intact. And in my eyes, this brand is an amazing representation of minority women embracing all aspects of our identity.

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