If you’re anything like me (a product-obsessed beauty writer, borderline shop-a-holic), I’m sure you feel like you’ve seen it all. That’s why I was shocked to find that I’ve never heard of a luxury breast serum before. Sure, there are other boob-focused products out there, but those feel more like marketing gimmicks than anything else. You’re secretly wondering if they took a body serum or lotion formulation, slapped a boob-pun on it, and sold it. They’re playful, light-hearted, and fun—perfect for someone who adores their chest. Definitely not for me. What I needed was something authentic, that spoke to the complexity these weighty layers of tissues can have to our psyche. I found that (and more) in Savoir's Beauty Breast Serum.
The brand was founded by Carly Guerra, a breast cancer survivor and beauty industry expert with nearly two decades of experience. She thought of the idea for the brand while in the showering, awaiting results for her diagnosis. “It just dawned on me: there was skincare formulated for the needs of almost every single part of the body [but] we just kind of skipped over the breast area,” Guerra told me on a Zoom meeting one morning. “I actually wanted this product for myself first.”
What Is A Breast Serum?
Sofia Viera
Savoir’s debut product, the Beauty Breast Serum, is a patent-pending antioxidant and bio-fermented formula that promises to tackle eight essential needs specific to the breasts, taking into account hormonal changes that can cause them to fluctuate, as well as day-to-day issues, like friction from bras and clothing. It promises to hydrate, refine skin texture, protect against environmental pollutions, and more. It’s also fragrance-free, vegan, silicone-free, and alcohol-free. While the product makes specific promises about potential results, what is arguably more important for Guerra is the ritual that accompanies it.
Showcased on the website with an embedded video and detailed on the side of the box are instructions for how to distribute the product onto our breasts—as a self-breast exam. This is the point. It’s to pair a good formula and lovely packaging with breast cancer education, to make us excited to spend time with our breasts, instead of being afraid of them. “I was almost embarrassed to share this before as I was developing the brand, but I didn't know how to do a self breast exam,” Guerra admitted. “You go into the gynecologist's office, and you get this little card with a sketch of a woman with four dots on the breast area. I'm like, I don't know what I'm doing. I don't know what I'm looking for.”
This isn’t a unique experience, either. While The Mayo Clinic—and other groups, like The National Breast Cancer Coalition–have shifted away from promoting the traditional breast self-exam, the new standard is breast self-awareness. “This isn’t about a rigid checklist under fluorescent lights; it’s about being tuned in to your own biology, like noticing a new lump, dimpling, or nipple discharge" says Dr. Steven Quay, breast cancer researcher and founder of Atossa Therapeutics. "As I often say: when you live in your body like a scientist lives in a lab, early detection becomes a habit, not a hassle,”
As someone with G cup breasts, I’ve spent my entire life looking away from them. They take up so much space, why should I be forced to pay attention to them any more than I already do?
Without a doubt, it's the part of my body that holds all of my shame. I don't struggle with my weight, but I do struggle with the weight of my breasts. As soon as puberty started, my boobs were too big. I've considered a reduction (or even top surgery), of course. I’ve gone to a few plastic surgeons over the years, only to back away after a consultation—either because I was too afraid to go under or the doctors informed me I had to lose weight first. I don't look at my breasts. I don’t spend time with them. Even though I definitely should, considering that both my grandmothers died due to complications with breast cancer, a great aunt also had breast cancer, and my mom has had numerous close-calls and mammograms.
Having such big breasts, though, complicates everything. If you thought, breast self-exams were hard, imagine doing it when you have double the mass and everything you feel is a variety of textures. Whenever I’ve tried to do them, I never knew what was worrying and what was normal. I would Google things about my breasts, only to spiral in anxiety because apparently they could be signs of breast cancer. But that’s because I wasn’t looking at my breasts, and I was going against my own instincts and my own knowledge of my body. Most of all, I was letting fear win.
“If you're unsure whether a lump is 'just you' or something worrisome, track it across your cycle," advises Dr. Quay. "Hormonal lumps fluctuate; malignant ones typically don’t. You know your body. Trust your pattern recognition, but back it up with occasional clinical backup. You’re not being anxious; you’re being observant. That’s smart biology.”
My Experience With Savoir Breast Serum
I used the Savoir’s Breast Serum for 20 days, every night after my skincare routine and before going to sleep. I followed the instructions, committed to getting to know my own boobs consistently for the first time ever. Most of the product went to the top of my breasts and nipple, instead of the bottom. Even though the formula is technically non-comedogenic, the pores under my boobs clog extremely easily just by existing—I would skip applying under there if yours do too. The serum’s texture and color is milky, and features a very subtle scent. As soon as you massage it in, your skin absorbs it, leaving behind a super-soft feel with absolutely no residue.
I absolutely enjoyed the experience of the breast serum, and the ritual it started in my life—and I can guarantee this nightly get-to-know-my-boobs routine wouldn’t have happened without it. I don’t suddenly love and adore my boobs, but I’m not avoiding looking at them anymore. They don’t cause distress. Every aspect of this product, from the formulation to the packaging, feels like it was authentically created and made to our breasts, even if you didn’t know the founder’s personal story. And that’s the point, even beyond concrete results. “The ritual was so important for me. I wanted to move it from fear to something that women would enjoy doing,” Guerra said. And she did just that for me.
