You’ve seen Parris Goebel, but have you seen Parris Goebel like this? The New Zealand-born choreographer, best known for her work with Rihanna, Nicki Minaj, and JLO, is rewriting what it means to move with oneself in mind in a new campaign for Mienne—new body care brand centered around intimacy and devoted to desire. But make no mistake—this is not about sex, it’s about sensuality. Each product aims to turn body care into a sacred ritual. Even the packaging plays a role in the seduction. Mienne’s design-forward vessels are equally as thought out, meant to be displayed, not tucked away in bedside tables.
To bring their vision to life, Mienne invited Goebel (along with Julia Fox and Lourdes Leon) to self-direct a portrait series exploring the act of self-pleasure. “Mine by Mienne” sees the Mienne muses turn the camera on themselves and explore their own rituals of self-care.
“Being able to use my body to tell a story through images and film was really fun,” Goebel tells Coveteur. “And for me, it's part of my ritual to play music and dance before I go out into the world, so I think showing that in the campaign, in a very intimate and vulnerable way, really aligned with me.”
Powered by aphrodisiacs and hydrating ingredients, Mienne’s debut collection features a sex serum, body crème, body wash, soap bar, body serum, hand crème, and massage candle—each developed and packaged in the U.S. and France.
Below, Goebel defines what sensuality means to her and shares the self-care practices that make her feel her best.
Mienne
What drew you to this campaign?
Parris Goebel: "How sensual and feminine the brand is. I really loved how it's about embracing your sensuality. Especially, [embracing] a woman's ritual and what it takes for us to really be in touch with our bodies before we go out into the world.
I feel like many skincare brands aren’t really in touch with that. It's more about the outer aspects—like the surface of your skin—rather than what makes the inside of a woman feel good. And I think the brand really touches on that."
How do you define sensuality?
PG: "I define sensuality as a woman's superpower. I feel like it’s this secret weapon we have within us. It's in our DNA, and how we express and utilize it is up to us. However, I see it as a truly empowering thing for a woman. Sensuality is not only about loving yourself, but also putting yourself out in an unapologetic way. I think that's sensual to me."
How did you approach embodying the concept of sensuality and self-care in this campaign?
PG: "I think just being myself was the first step, and feeling good, feeling hot. Everyone on the team made me feel really comfortable, and I wore pieces that made me feel great and confident.
Mienne
How would you describe this new campaign in one word?
PG: "Provocative."
You’ve built a career on pushing boundaries in dance and storytelling. How did this campaign challenge or expand your creative expression in new ways?
PG: "I think being able to use my body to tell a story through images and film was really fun. And for me, it's part of my ritual to play music and dance before I go out into the world, so I think showing that in the campaign, in a very intimate and vulnerable way, really aligned with me."
What’s your current skincare routine and favorite Mienne product?
PG: "I'm just like every other girly with my skincare. I love using a lot of serums at night. I'm also into my lip products. I love feeling moisturized and glossy. As for my favorite Mienne product, I have two. I love the Body Crème, it leaves your skin really soft and smooth. And I really love the candle that turns into a body oil—I think that is so genius and really innovative and really sexy."
"I think everyone has their way of 'seducing'—not just people, but also their dreams."
Mienne
Mienne's ethos is "skincare for everyday eroticism." What does "everyday eroticism" mean to you?
PG: "That's a great question. I think, to me, everyday eroticism is about the small moments you have to yourself as a woman. Whether it's looking in the mirror, reapplying your lip gloss, or simply unwinding at night with a glass of wine and some jazz, it's a moment to cherish. Even something as simple as taking off your makeup and seeing yourself, bare and free. Having a shower, seeing your naked body in the mirror—all those really intimate moments that you have to yourself as a woman. To me, that's everyday eroticism."
What’s one thing that you currently practice that makes you feel unstoppable?
PG: "I think just smelling good. I love smelling good, from creams and perfumes to the products I use in my hair. If I smell good, I feel good."
Any advice for anyone trying to seduce?
PG: "I think seduction comes from owning who you are. I can't specifically say what makes a woman seductive. I think everyone has their way of 'seducing'—not just people, but also their dreams. To me, seduction is getting what you want and luring things into your world. It's a way of manifesting and using your power—your divine feminine power. At the end of the day, I think it's about owning who you are and how you move in the world."
