In today's collaboration news: Marc Jacobs' iconic Daisy perfume has just received a playful upgrade thanks to iconic Japanese designer Takashi Murakami. The brand and artist are pleased to introduce Marc Jacobs Daisy Murakami, a limited-edition line of four reimagined bottles and brand new fragrances, all inspired by the already existing Daisy line—yellow, pink, green, and blue. The new bottles combine the classic Daisy shape and silhouette with Murakami's signature floral motifs, love for color, and whimsical flair. It's a major moment of collaboration for two floral icons, in the most playful way possible.
The collaboration comes right after Marc Jacobs' five-day Art Basel installation, where artists David Shrigley, Derrick Adams, and Hattie Stewart were given the platform to share their work, creative minds, and invite guests into their inner worlds. Now, Marc Jacobs, who is known for spearheading art-fashion collaborations, is giving Murakami the space to share his world through this campaign.
Nick Newbold/Marc Jacobs
The campaign, shot by Nick Newbold (who also came up with the concept), is the perfect merging of two worlds. While still remaining in the Marc Jacobs and Daisy universe, Murakami is given the opportunity to invite consumers into his supernatural world. It's the perfect balance of fantasy and reality, with lush greens and Daisy bottles blooming amongst other florals.
This collaboration is now available to shop in the U.S. and will be available world-wide starting January 1st.
