Prada Spring Arrives & Kendall Jenner's New Fragrance Ambassadorship
And all the other fashion news you may have missed this week.

Welcome back to Fashion Bulletin, a weekly column where Coveteur's senior fashion editor, Ella O’Keeffe, recaps all the buzzy industry news you from the week.
Welcome back and happy new year! Fashion is having a relatively quiet first working week of the year before men’s week kicks off in mid January, which will lead us straight into Haute Couture week, which will lead us almost immediately into New York Fashion Week and the Fall/Winter 2025 ready-to-wear season. Not to mention all of the awards ceremonies coming our way this month, where we’ll likely witness a plethora of custom looks as all of the new designers settle into their respective creative director roles following their debuts back in September.
This week, Prada released its Spring 2026 campaign, an arty series of still life by American artist, Anne Collier,s featuring Prada’s favorite muses—Hunter Schafer, Levon Hawke, Damson Idris, Nicholas Hoult and more (shot separately by Oliver Hadlee Pearch). The campaign, literally titled “Image of an Image,” is a nod towards the metaverse and the role of advertising in our digital era. Clever! Did we expect anything less astute from the unstoppable Miuccia Prada and Raf Simons?
Louis Vuitton Pops Up In NYC

Louis Vuitton
To celebrate 130 years of the French Maison’s iconic monogram, Louis Vuitton has opened a SoHo pop-up space to celebrate the leather goods that embody the brand’s most important motif. In a series of rooms, various monogrammed special edition bags and luggages are displayed to tell the full story of the history of the monogram—including ultra-vintage editions of the Speedy bag and Noé, a Neverfull gym, a Speedy P9 saferoom, and an Alma terrace. Naturally, my favorite room upon visiting yesterday was the Speedy P9 saferoom, where an array of brightly colored, ultra-soft Speedies are on display. Good thing they are in a safe!
Louis Vuitton Casts Pusha T and Jeremy Allen White In New Campaign

Louis Vuitton
Elsewhere in the Louis Vuitton universe, Pusha T and Jeremy Allen White have starred in Pharrell’s Men’s Spring 2026 collection campaign, wherein the pair find themselves aboard a train in India, lensed by Drew Vickers. Inspired by Wes Anderson’s “The Darjeeling Limited,” the images take us on a journey through the rich and vibrant landscape of some of India’s most well known destinations, and emphasises the French Maison’s enduring association with travel.
Kendall Jenner Is Emporio Armani’s Global Fragrance Ambassador

Emporio Armani
Big week for KJ fans:the supermodel and reality star will be the face of Emporio Armani’s Power of You Eau de Parfum, the latest women’s fragrance from the brand. The news reflects the focus of luxury brands tapping into younger audiences, as the new scent is catered to“modern icons” and could be viewed as a slightly more Gen Z-friendly counterpart to Si, one of Giorgio Armani’s most iconic fragrances, which has been faced by Cate Blanchett for many years.
Jonathan Anderson’s Dior Arrives In Stores

Dior
One of the most hotly anticipated debuts at Paris Fashion Week last season was very clearly Jonathan Anderson’s Dior womenswear, and now it has finally become available to shop. There were many moments to marvel at last September, when Anderson sent 74 looks down the runway and flipped Dior as we know it on its head, paying homage to not only Christian Dior’s most iconic silhouettes, but introducing his own Anderson-isms to the House of Dior. To celebrate, Dior hit London’s iconic Selfridges for a pop-up, where guests milled around gray Dior boxes with the newly imaged (old) logo, based on Colifichets from the first-ever Dior store. There is no better time to be a loyal Dior customer than one existing in Jonathan Anderson’s era.




