The undercurrent among the

beauty launches

this month, to me, is heavy hitters: ultimates, powerhouses, first-evers, and best-evers. Consider it an upside to the fact that most of North America got slammed with a crazy heat wave this July, which kept me indoors playing with all the new products, including my favorite new lip balm that kept my lips moisturized in the frigid but welcome A/C. I also discovered something called lip mousse thanks to Urban Decay, which might be the prettiest, most heavenly lip color launch this year (and looks best over well-conditioned lips, of course). Click through to see the new makeup remover, exfoliator, and latest launch from

Jen Atkin

on which I’m currently crushing.

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