We’re Styling Our Apartments After This Soho Store

We’re Styling Our Apartments After This Soho Store

Down to the custom-upholstered pink velvet Milo Baughman seating.

Julia Robbs

Remember when, as a teenager, you’d fantasize about opening a store with your best friend? You’d dream about all the cool things you’d sell, what it would look like, who would shop there, and how great it would be to go to work every day and hang with your best buddy?

Now imagine that becoming reality, except your best friend actually shares your same first and last name, you’re married to two brothers, and between the two of you, you have eight (!!!) gorgeous children. Oh, and the store has two Manhattan locations and carries perfect Americana-inspired staples. Such is life for Veronica Swanson Beard and Veronica Miele Beard—the sisters-in-law, pals, and business partners behind Veronica Beard.

Their line of perfect everyday jackets (with genius interchangeable dickeys), easy, sexy dresses, and slim trousers has a new home in their SoHo location at 78 Greene Street, which officially opens tomorrow. To celebrate, we got a tour of the new digs straight from the Veronicas themselves.

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“We always say that having kids before we started this business and starting a family was such an amazing thing that we didn’t realize at the time. It put our priorities in line, in terms of what we can and can’t do from a manpower standpoint, but also, when you have eight kids, which we do between the two of us, life moves really quickly and you need to be in and out of the door in 5 minutes. Our whole thing is, these are pieces that you grab, the jacket you throw on with jeans or over your leggings if you’re going to [the] gym or dropping off your kids, or you’re running to work, or doing whatever you’re doing—you look polished and put together.” —VSB
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