Welcome back to Fashion Bulletin, a weekly column where Coveteur's senior fashion editor, Ella O’Keeffe, recaps all the buzzy industry news you from the week.
This week started with a few key industry appointments. One we saw coming, and one was a joyful surprise. The former was Vogue’s announcement that Chloe Malle has been tipped to become Anna Wintour’s successor as the head of editorial content at American Vogue. Malle has been with the brand since 2011, joining as their social editor, and has been the editor of Vogue.com up until now, much like her podcast co-host Chioma Nnadi, who was the editor of Vogue.com until being tipped as the head of editorial content for British Vogue. Malle’s success as editor of Vogue.com, and her long familiarity with the legacy title, makes her a strong candidate for the most coveted job in fashion publishing. Good for her!
Also good for Rachel Scott, who on the same day was announced the new creative director of Proenza Schouler, whose founders Jack McCollough and Lazaro Hernandez moved on from the brand earlier this year to helm Loewe in place of Jonathan Anderson. Scott’s label, Diotima, has won a host of awards in the past few years, and now that the designer will have more resources at her disposal. I’m looking forward to the direction she takes the beloved New York-based brand.
Giorgio Armani Passes Away
Getty Images
In some much sadder news, one of the most prominent post-modern designers, Giorgio Armani, 91, passed away yesterday. Chiefly remembered for his legacy as a key figure in the industry since his eponymous label’s founding in 1975, Armani’s influence on tailoring and emancipating women from the feminine dressing constructs of previous decades was what he will be best remembered for, alongside a legacy of Italian couture and sensitivity around global politics. His passing means that another seat has opened up for a new leader of the Italian label. Stay tuned for updates here.
The RealReal Releases Its 2025 Resale Report
The Real Real
The RealReal has released its 2025 resale report this week, giving us a glimpse into the top trending silhouettes and covetable pieces of the year. The findings? Fine jewelry and classic handbags lead the numbers, with creative director shakeups and global politics shaping resale trends this year. The Row, Coach, and even Diotima saw success as anchors of American brands, while 2010s revival and 1980s power silhouettes emerged in strong leads. Both decades correlate with the trends we are seeing on the runways today, with the return of indie-sleaze and ‘80s maximalism. It’s so nice to see a name like Diotima in the mix, proving that our appreciation for both legacy brands and emerging names is not lost.
Marc Jacobs Unveils A New Campaign
Marc Jacobs
This fall, Marc Jacobs has released its JOY collection campaign with a limited-edition capsule collection in collaboration with contemporary artists Derrick Adams, David Shrigley and Hattie Stewart. Each of the artists reimagine Marc Jacobs icons like The Tote Bag and The Snapshot, wallets, ready-to-wear, and accessories. The pieces are vibrant and feel accessible, spotlighting a series of printed t-shirts, bags, and sweatshirts to convey the concept of joy.
Collaborations like this feel important to the mid-tier Marc Jacobs consumer, who perhaps wants to own something slightly more unique while not straying far from the brand’s iconic silhouettes. I’ll be aiming to get my hands on the pink David Shringley t-shirt.
Miu Miu Beauty Names New U.S Ambassadors
Miu Miu Beauty
After the launch of a new fragrance, Miutine, Miu Miu has named Paloma Elsesser, Coco Gauff, and Chloë Sevigny as ambassadors for the Petra Collins-lensed digital campaign. “Miutine is a scent that doesn’t beg to be understood—it simply exists, with confidence,” Collins reportedly said in a statement around the launch. “It’s not about being seen. It’s about being felt. This is a celebration of women who exist on their own terms. Women who know the rules—and quietly undo them.” I’m expecting to see much more of this sentiment from the Miuccia Prada-led brand, which has always celebrated women who live by their own rules.
