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Tour the SoHo Fine Jewelry HQ that Doubles as Damien Hirst’s Office

Santa Monica-based Hoorsenbuhs just made a power move in NYC.

Interiors
Tour the SoHo Fine Jewelry HQ that Doubles as Damien Hirst’s Office
Alec Kugler

Up until meeting Robert Keith and Kether Parker, the creative director and his partner slash brand ambassador, respectively, our mental image of the jewelry line Hoorsenbuhs was somewhat staid and formal. In our mind’s eye, it was an old-school luxury brand that was more classic than anything. Boy were we wrong!

What we found were the two friendliest self-described “L.A. guys” there ever were, who welcomed us to their newly opened Soho shop with a hug and a big, grill-decked grin. The pair gives off a best-buddy vibe that sucks you in and makes you want to buy in to the special brand of relaxed opulence they’re offering. And it would seem we arent the only ones who feel this way—fans of the brand include Rihanna, the Olsens, Kanye, and Jay Z. They also share their space with none other than their pal Damien Hirst. While we were shooting, massive works of art were being delivered and brought downstairs.

The space itself is also pretty close to a work of art. Every single piece was designed by Keith (down to the bolts) and reflects elements from the brand’s lexicon. That gigantic chain hanging from the ceiling, through the display case? It reflects their signature chain link. The chairs? Those are slightly reimagined versions of their classic Phantom rings.

To get to the point, there was more than enough to take in, which is why we photographed every. single. detail. of the brand’s space. Click through below to read about how it all started, and just how they came to meet Damien Hirst.

 


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“So my staff was like, there's these guys at the door, and Kether's got, like, $500,000 to a million dollars in jewelry, showing this client on the table, and I was at lunch. Anyway, it was classic. You know, Rob check the monitor, and one of these guys has got one of the rings on, and he comes in and Keth finally goes over and sees him and he's like, 'What's up man?' and he's like, 'A waiter at The Ivy told me...' and Kether is like, 'I don't know a waiter at The Ivy,' and he's like, 'Man, I got this ring and stuff and I'm from England.' He comes in and the next thing you know, Kether's talking to him and he said, 'So, what's up in England? What do you do?,' and he said, 'Yeah, I'm an artist.' And it [snaps fingers] clicks instantly. And about at that same moment, my other employee told me to look at the security monitor from lunch, and I go, that's Damien Hirst man. Relax, I'll be right there.” —Robert
“And then for a couple hours we just played music and became friends.” —Kether
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