When Euphoria first debuted in 2019, it didn't just push boundaries and introduce a cast of fresh talent; it also introduced a new visual language for what teen dressing could look like—at least onscreen. From the moment Maddy (Alexa Demie) walked a high school hallway in vintage Versace, BluMarine, and an iconic I.AM.GIA double-denim set like the bad bitch she is, the show's costumes (designed by Heidi Bivens at the time) became as central to its identity as its cinematography and score. Now, in its third and final season, costume designer Natasha Newman-Thomas, who worked with Euphoria creator Sam Levinson on The Idol, has taken the helm. "They're all in these different places in their lives," she says, referring to the five-year time jump from the last season. "We really wanted to dive into who they'd become and who they are now, and let that speak to why they express themselves the way they do through wardrobe."
That influence has always extended beyond the screen, and this season, Newman-Thomas is making it official. To help fans get in on the fantasy, she partnered with Depop on a weekly Euphoria x Depop edit that drops alongside each episode, spotlighting pieces and styling cues from whichever characters are front and center that week. "Each week, our Depop drop is totally curated per the episode," she says.
Jeremy Colegrove/HBOSourcing for a show like Euphoria is its own kind of sport. Aside from using contemporary brands and custom builds, Newman-Thomas leaned heavily on vintage, both from Warner Brothers' costume house and from Depop, which she calls a go-to resource for inspiration. "If I had all the time in the world, I would probably start shopping at Depop before most places," she says. The fast pace of a series shoot complicates things as you need pieces on demand, often in duplicate or triplicate for stunt doubles and multiple takes, but Depop came through in clutch moments. Case in point: a pink Balenciaga dress Cassie (Sydney Sweeney) wears later in the season, which Newman-Thomas tracked down in two matching versions on the platform. "We were in love with that look for her and wouldn't have been able to use it for that scene otherwise," she says. I guess you could call it Depop destiny.
Cassie's Emotionally Stunted Style
Patrick Wymore/HBOIn terms of Cassie's look, she presents a different kind of challenge. As the least evolved of the group, she's still emotionally inhabiting that high-school suburban headspace. "Her wardrobe kind of reflects the lack of growth," Newman-Thomas says, at least at the beginning. The real transformation happens on screen this season as Cassie gets pulled deeper into Maddy's orbit and into what Newman-Thomas describes as her "side hustle."
Patrick Wymore/HBOCassie's bridal look was a custom piece Newman-Thomas collaborated on with designer Jackson Wiederhoeft, built in multiple iterations—long skirt, short skirt, with gloves, without—so all eyes were on her throughout the reception. "We really wanted Cassie to keep everyone's interest," she says. And those nip slips? Totally intentional. They decided to forgo the fashion tape, make custom matching pasties, and let the wardrobe malfunctions happen naturally.
Maddy's Power Dressing
Eddy Chen/HBOIf there's one character Newman-Thomas clearly had the most fun dressing, it's Maddy, unsurprisingly. An assistant to a high-powered talent manager, she's always adjacent to glamour—even if her small apartment in a not-so-great neighborhood tells a different story. "Her whole expression through costume and wardrobe is meant to exude power and confidence and taste," Newman-Thomas says. The solution was to channel Maddy's vintage hunting process and PR access: vintage Gucci, Alaïa, McQueen, Moschino, and Prada shoes, as well as a Tom Ford–era YSL piece that originally walked the runway as a belt wrap, which Maddy simply wears as a shirt. The cherry on top was her signature rosary necklace, a custom Virgin Saints and Angels piece Newman-Thomas had made specifically for the character after the brand sent over an initial sample.
One of the season's most talked-about Maddy moments—the fur coat at the pool—wasn't scripted. "Sam just told me she needed to be incredible," Newman-Thomas recalls. Demie, she says, was equally collaborative, always asking in advance what her outfit for the week would be so she could plan her nails and hair accordingly. "I pitched that look to her and was like, I think Maddy would wear fur going to a pool because it is so powerful—her level of taste over function." It turned out to be a whole faux-fur Ernest W. Baker set, with a coat, skirt, and gloves, over a vintage Dolce & Gabbana bustier, chosen in part for the juxtaposition it would create against whatever Cassie was wearing.
Patrick Wymore/HBOThen there's Nate (Jacob Elordi) and Cassie's wedding, where Maddy arrives in a custom cutout, "revenge" dress (custom-made by Newman Thomas) with a different rosary-style necklace dancing around her lower back. "She's finding these pieces that she's able to make her own," Newman-Thomas says. "She needs to appear like she's in control at all times, and I think the way she expresses that is partially through her wardrobe."
Jules: Sartorial Sugar Baby
Eddy Chen/HBOJules (Hunter Schafer) perhaps has the most visually layered arc. When we see her in art school, in flashbacks with her roommate, she's somewhere between a natural evolution from high school and a full creative expansion. Newman-Thomas dressed her in vintage tees, pieces by Kiko Kostadinov, and distinctive jewelry from D'heygere, Presley Oldham, and Justine Clenquet. Then, as Jules starts going on paid dates with her "benefactors," her wardrobe shifts to designer pieces and dressing for the male gaze. "She can start affording different kinds of clothes, so her motivation is less self-expression from this artistic place and becomes, through the lens of, 'how can I be appealing to these benefactors? How can I get the most out of this?'" says Newman-Thomas.
By the wedding episode, the transformation is complete. Jules arrives in a pale blue satin and mesh Acne Studios gown—perfectly draped, utterly otherworldly, and, like Maddy's fit, miles away from being appropriate for somebody's nuptials. Paired with her waist-length hair, she looks less like a wedding guest and more like an ancient goddess who simply wandered in.
Rue's Wanderer Wardrobe
Patrick Wymore/HBORue's (Zendaya) wardrobe has always been a kind of armor. In seasons 1 and 2, that meant the maroon hoodie—her late father's, worn during his battle with cancer—was a security blanket she carried with her and is absent in this season. Newman-Thomas built Rue's new wardrobe around her nomadism. She's living out of a van, emotionally stagnant, and collecting things from wherever she lands, like a shirt from the lost and found at the Silver Slipper (the strip club she works at). "Her style should kind of reflect that," Newman-Thomas says. "She's becoming like a chameleon to fit into all these different scenarios."
At the wedding, Rue arrives with Jules in a men's 1950s suit paired with a vintage shirt and her signature Converse. But in the first episode, she wears a Saint MXXXXXX hoodie emblazoned with the words "Angel of Death." Whether it's costume foreshadowing is, of course, speculation, but when Rue later brings Angel (Priscilla Delgado) to what appears to be a very sus rehab facility, it's hard not to wonder if this was a very grim Easter egg.
Lexi's Vintage on a Budget
Eddy Chen/HBOFinally, there's Lexi (Maude Apatow), now a writer's assistant on a soap opera who dresses "individualistic and quirky." She went to a liberal arts college and rejected fast fashion—that's the headcanon Newman-Thomas built her wardrobe around. "I feel like she realizes you can have a much more singular identity through vintage because not everyone can go buy the same thing," she says. The look is primarily vintage-driven, leaning heavily into '70s suits and shirts, with contemporary accessories mixed in and Levi's as a recurring staple. Newman-Thomas says Lexi found this way to express herself and look professional while on a budget.
Patrick Wymore/HBOJust don't ask Newman-Thomas to play favorites. She's passionate about all the costumes, from Harley wearing Affliction to Bishop's trench coat and Maddy's wedding look. "I couldn't have asked for more of a dream project because it has such broad expanses in the range of character," she says. "It was a lot of work. But fortunately for me, I absolutely love my work, so the more the merrier."