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This Serum Is So Good, Beauty Founder Cassandra Grey Has a Bucket of It in Her Fridge

"It's expensive, but it's absolutely worth it."

I Swear by This
cassandra grey

Welcome to I Swear by This, an interview series where we chat with our favorite fashion and beauty insiders about the beauty products they use down to the last drop. This week, we asked Cassandra Grey, the founder of the beauty and e-commerce platform Violet Grey, to share all the products she's loving right now.

cassandra grey

For Cassandra Grey, the founder of Violet Grey, her ethos is less is more. "What I preach is that we should be purchasing our products with careful consideration," she tells me over the phone. "And we should really only have products in our medicine cabinet that we're actually using." Consider this a sign to de-clutter your skin-care collection, keeping in mind what products you actually use on a regular basis, and either tossing, donating, or gifting the rest. "I think that getting your routine organized in a way where there's consistency or a cadence in which products you use is how you'll start to see results," she adds.

Grey has also always thought about beauty as a form of self-care, long before it became trendy to do so. "If you're having a good hair day or if you just got a new haircut, it can really improve the quality of your life," she says. "That's what I love so much about beauty. It's just about taking care of yourself and a certain product or a specific ritual can make you feel more comfortable in your skin literally and figuratively."

Keep reading for the beauty products that help Cassandra look and feel her best.

Regenerative Serum

"When I find a product I'm obsessed with, it's so fun to introduce it to our community of customers. I absolutely love this serum and I've gotten such overwhelmingly positive feedback from our community. It's expensive, but it's absolutely worth it. It's so funny, because I can't get enough of this product, the founder actually sent me a bucket filled with the serum. It sits in my fridge and I use it to refill my bottle whenever I'm running low."

Eighth Day Skin

Phytoactive Skin Perfecting Essence

"A toner was not a step that I had in my routine before this product was introduced to me. But, I really enjoy this addition to my routine. It works to even out my skin tone. Plus, it feels very hydrating and it instantly improves the look and feel of my skin. I use it kind of religiously, every morning."

Royal Fern

The Cream

"This has become central to not just my routine, but the routine of many of our customers. We were the first platform to launch this product and it was really exciting—the whole experience of discovering this beauty holy grail. It's been a best-seller since it's launched."

Augustinus Bader

Touche Éclat All-over Brightening Concealer Pen

"This has been an OG forever—I think it's been around for 15 or 20 years. I always panic when I'm running low on it, so I always have to have it on hand. I love that it gives you a glowing effect on your skin while still concealing dark circles and fine lines."

Yves Saint Laurent

Rose Prick Candle

"This candle is so luxurious and decadent. And it's very fragrant, which may not be for everyone, but I love it. I feel like I'm addicted to it now, and it really puts me in such a good mood. Plus, I think gifting a chic candle like this is so much better than sending flowers. Not only does it look amazing in any space, but it'll last a lot longer."

Tom Ford


Dr. Barbara Sturm

V Wash

Dr. Barbara Sturm

"These are two products that I've been loving lately, and I find them very glamorous. I really love that it's specifically formulated for our vaginas, keeping in mind the fact that it is such a sensitive area of the body. Also, the packaging is so chic; I love the way it looks in my shower."

Part of the series:


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