best new beauty products march 2018
Hair

The 32 Best New Beauty Products That Launched in March

Everything from a drugstore nail polish to Pat McGrath’s new liquid liner.

Alec Kugler

Our favorite thing about the spring beauty product launches hitting the “New” section this month is mostly the pretty colors. Tom Ford’s new Extreme eye shadows dreamed up by Isamaya Ffrench, Jo Malone London’s dawn-colored bottles of wheat-inspired fragrances, Madeline Poole’s six outstanding (and matching!) nail shades from Sally Hansen, and a shot of neon orange on Drunk Elephant’s new eye cream. That said, everything also actually, you know, works, too. Below, the makeup, hair, skin care, and nail launches that caught our attention this month.


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Ever Whiplash Speed Volumizing Mascara: The formula goes on in a light but pure black coat, so there’s lots of separation. It’s joining my rotation with Tom Ford and Diorshow.
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