best new beauty products march 2018

The 32 Best New Beauty Products That Launched in March

Everything from a drugstore nail polish to Pat McGrath’s new liquid liner.

Alec Kugler

Our favorite thing about the spring beauty product launches hitting the “New” section this month is mostly the pretty colors. Tom Ford’s new Extreme eye shadows dreamed up by Isamaya Ffrench, Jo Malone London’s dawn-colored bottles of wheat-inspired fragrances, Madeline Poole’s six outstanding (and matching!) nail shades from Sally Hansen, and a shot of neon orange on Drunk Elephant’s new eye cream. That said, everything also actually, you know, works, too. Below, the makeup, hair, skin care, and nail launches that caught our attention this month.

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Penhaligon’s Empressa Eau de Parfum: I’ve had this on my desk since I got it two months ago, and considering how many deliveries come to the office, that’s saying a lot. I only have three fragrances I like enough to keep on my desk. This has rose, geranium, and pepper, with cocoa and woods in it, too. It’s earthy and fresh.
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