best new beauty products march 2018
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The 32 Best New Beauty Products That Launched in March

Everything from a drugstore nail polish to Pat McGrath’s new liquid liner.

Alec Kugler

Our favorite thing about the spring beauty product launches hitting the “New” section this month is mostly the pretty colors. Tom Ford’s new Extreme eye shadows dreamed up by Isamaya Ffrench, Jo Malone London’s dawn-colored bottles of wheat-inspired fragrances, Madeline Poole’s six outstanding (and matching!) nail shades from Sally Hansen, and a shot of neon orange on Drunk Elephant’s new eye cream. That said, everything also actually, you know, works, too. Below, the makeup, hair, skin care, and nail launches that caught our attention this month.


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Laura Mercier Flawless Fusion Ultra Longwear Concealer: I consider this a hybrid of two cult favorites that every makeup artist loves: Laura Mercier Secret Camouflage concealer, and NARS Radiant Creamy Concealer. I’ve been wearing this new coverup every day since I got it two weeks ago. Plus, it comes in a healthy range of 12 shades.
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