best new beauty products march 2018
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The 32 Best New Beauty Products That Launched in March

Everything from a drugstore nail polish to Pat McGrath’s new liquid liner.

Alec Kugler

Our favorite thing about the spring beauty product launches hitting the “New” section this month is mostly the pretty colors. Tom Ford’s new Extreme eye shadows dreamed up by Isamaya Ffrench, Jo Malone London’s dawn-colored bottles of wheat-inspired fragrances, Madeline Poole’s six outstanding (and matching!) nail shades from Sally Hansen, and a shot of neon orange on Drunk Elephant’s new eye cream. That said, everything also actually, you know, works, too. Below, the makeup, hair, skin care, and nail launches that caught our attention this month.


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Anastasia Beverly Hills Powder Bronzer: This makeup brand is considered one of the more influential in the world, with more than 16 million Instagram followers. This is their first-ever bronzer, so it’s a pretty big deal. It comes in six shades, has a nice matte finish with great color payoff, and blends well.
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