beauty product launches august 2019

The 37 Best Beauty Products That Launched in August

From a holographic lip serum to a lifting cream to combat gravity.

August was a glorious month for beauty launches, friends. Thats if our bathroom shelves are any indication. With the end of summer inching closer by the day, we found comfort in delicious floral fragrances, earth-friendly makeup wipes, velvety liquid lipsticks, and calming serums that also leave your skin deeply hydrated. To be completely honest, it was tough to narrow down so many stellar products, but it’s a job we’re more than happy to take on for the sake of beauty lovers everywhere. From brightening masks to vegan mascaras and everything in between, these are the 37 best products that launched in August.

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Benefit Boi-ing Cakeless Concealer, $22

A foolproof, high-coverage concealer is one of the greatest tools in your makeup arsenal, and Benefit just released our new favorite. The creamy texture doesn’t flake or crease throughout the day, and we’ve yet to find a blemish it’s incapable of disguising.
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