beauty product launches april 2019
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The 36 Best Beauty Products That Launched in April

Highlighter mist! Hair foam! Holographic face masks!

Spring is in full swing, folks, which means that the beauty industry is working overtime to provide us with all the newest innovations in skin, hair, and makeup. If you’re in the throes of overhauling your beauty routine, you’re in good company—we’ve had to make a *lot* of room on our bathroom shelves for our favorite April launches. From a celebrity makeup artist’s debut product line to a luxury CBD body oil, these are the 36 must-have products we’re buying this month.

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EM Cosmetics Brow Pencil, $18

With the Instagram brow trend disappearing and a new, more natural brow look coming forth as more popular, thin pencils are a must-have in your makeup collection. This Em Cosmetics brow pencil allows for hairlike, precise strokes that look exactly like microblading, without the high price tag.
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