beauty product launches april 2019

The 36 Best Beauty Products That Launched in April

Highlighter mist! Hair foam! Holographic face masks!

Spring is in full swing, folks, which means that the beauty industry is working overtime to provide us with all the newest innovations in skin, hair, and makeup. If you’re in the throes of overhauling your beauty routine, you’re in good company—we’ve had to make a *lot* of room on our bathroom shelves for our favorite April launches. From a celebrity makeup artist’s debut product line to a luxury CBD body oil, these are the 36 must-have products we’re buying this month.

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Boscia Mermaid Fire and Ice Cryosea Peel-Off Mask, $39

Ever wanted that cooling effect of a sports gel, but made safe for your face? Say hello to your new favorite cryotherapy-inspired mask. Ingredients like menthol, red algae, and sea kelp cool your skin on contact while lifting and tightening before you peel it off. Plus, the mask itself is a dreamy holographic blue, thanks to traveling pigments in the formulation.
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