beauty product launches april 2019

The 36 Best Beauty Products That Launched in April

Highlighter mist! Hair foam! Holographic face masks!

Spring is in full swing, folks, which means that the beauty industry is working overtime to provide us with all the newest innovations in skin, hair, and makeup. If you’re in the throes of overhauling your beauty routine, you’re in good company—we’ve had to make a *lot* of room on our bathroom shelves for our favorite April launches. From a celebrity makeup artist’s debut product line to a luxury CBD body oil, these are the 36 must-have products we’re buying this month.

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Living Proof Color Care Whipped Glaze, $29

Maintaining the vibrancy of your hair color between appointments is always a battle, but Living Proof’s new Color Care line is designed to make your whole routine easier. The Whipped Glaze is particularly intriguing, as it deposits temporary dye to counteract any fading or brassiness. And although it may seem like other purple products for blondes, the formulation actually contains cationic red and blue dyes to accommodate a variety of hair colors. So yes, brunettes and redheads, this will work for you, too.
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